Over the last month we have reviewed adding lighting to your designs, how installing sliding doors can add to your bottom line and the overall European influence on our industry.  This may be more prevalent in the New York market, but this trend is spreading across the country.  It’s much easier to ride the wave than to try and fight it….

I know lighting is expensive, I know installing sliding doors can be difficult if the opening isn’t square, but I am telling you this is what your customers want…

I’m the Mayor of Hardware, not the Mayor of Design so what do I know…

Well I’ll tell you – actions speak louder than words – Rev-A-Shelf recently purchased Tesco Lighting, Hafele is promoting the new LOOX LED lighting system.  I’m sure that these companies have done their research…

Still not convinced, check out this article from Pulse magazine – http://www.lipulse.com/real-estate-home/article/european-american-synergy/

There will always be a market for the least expensive closet, but is that what you want to be known for?  Do you really want to be in a race to the bottom?  Is the bottom ever hit?

Don’t you think it’s worth your time to develop a system and train your designers on these products?  If you sold lighting and sliding doors to only 10% of your customers, what does that equal at the end of the year?

What are your thoughts?

I help individuals and organizations to be successful… For more information about lighting, sliding doors or just to say hello, feel free to contact me at 347-723-7433 or you can email me at richdemarco@optonline.net.