Personal Branding

6 Hour Social Media Strategy

According to Social Media Examiner –

“25% of Small Businesses Spend 6 – 10 hours

each week on social media marketing.”

I asked my network what they thought – many of my followers responded that even if they had that time to spare – they wouldn’t know what they should be working on.

That got me thinking what a 6-hour social media strategy could look like –

To keep things simple I’m going to focus on 3 platforms – Facebook, LinkedIn & Houzz.

8:00 a.m.

Post to Facebook – Share a tip / cool photo / ask a question

20 mins

12:00 p.m.

Respond to any comments on your Facebook post.
Scroll your Facebook Feed, see if there is anything that you can comment on.
Scroll your LinkedIn Feed, see if there is anything that you can share or comment on.

20 mins

4:30 p.m.

Respond to any of your Facebook or LinkedIn comments. If no comments, find something to comment on.

10 mins

8:00 p.m.

Scan the Houzz discussion board, see if there is anything for you to comment on.

10 mins

This strategy gives you an hour per week of cushion… You can search for more content worth sharing, create your own or have a glass of wine… 😉

There is a lot time allocated for responding and interacting with your network. That’s one of the most important things that you can do –

“Focus on listening and responding not shouting at your community”

The above times are suggestions, pick whatever times work for you. I try to “check in” every 4 – 5 hours when I can.

Once you get into a rhythm you can alternate your posts between the different platforms.

You will also be surprised at how much you can do from your phone while you’re waiting on line at Starbucks or watching TV.

I wrote this post for all of the naysayers out there that tell me they don’t have time for social media.

Having a social media plan doesn’t have to take up your entire day.

If you would like to learn more about social media –

Click Here to register for a free social media course taught by myself and Denise Butchko.

I help my customers build a social strategy that creates authority, social proof and generates the leads that they want.

Filed Under: Marketing, Social Media Tagged With: Marketing, Personal Branding, Social Media Leave a Comment

The Mayor of Hardware

Using Social Media For Your Business? Don’t Make These Mistakes –

You have finally decided now is the time to get involved with social media – That deserves an all caps – AWESOME!!

It’s the best thing that you can do for your business and your brand, as long as you don’t make these mistakes…

Discuss Controversial Topics

This is at the top of my list and I know you’re reading this and saying – Duh…

I can show you multiple Twitter and Facebook Company accounts that are constantly posting about politics and it will only get worse as election season gets closer.

You don’t do that – Great!

What about on your personal page?

That is just as bad – once you put something online out it can and will be found.

I do my best to ignore those conversations. You don’t want your brand to be known as the next Sean Hannity.

Constantly Post Sales Pitches

Here is some tough love – nobody cares about your white sale as much as you. People don’t go to Facebook to be sold. Your potential customer is hanging out on Facebook to catch up with friends, maybe learn something new or take a quiz to find out which Seinfeld character they act like.

Don’t get me wrong sharing a sales pitch 10% of the time is ok, just make it less in the form of a coupon and more in the way of educating your client.

For example – Explaining the difference between a floor built closet and a hanging closet is great info for anyone looking and trying to make an educated decision. By showing your expertise it might make your phone ring.

Ignore Your Community

The point of social media is to – wait for it – Be Social! Yes you do have to respond to every comment and yes it should be a timely response… Not two days later. Your followers are watching everything that you are doing before they consider calling you. This is how people shop today – if you are not responding or worse respond negatively they will move on to the next company.

Go MIA For Months at a Time

This is almost as bad as ignoring your network. Imagine if you were dating someone and after the second date they disappeared for 3 weeks. When they showed up again – how would you respond? What if after the 3 weeks they showed up and asked to borrow $20? I agree ridiculous…

I have some bad news for you – when you disappear for weeks and than post a coupon or ask people to visit your showroom without establishing a relationship you’re creating the same emotion.

Are you using Facebook / Twitter?

What have you experienced?

Do you have any questions? Leave them in the comments section below. I love to know what you think.

Thanks for reading.

Filed Under: Facebook, Marketing, Social Media Tagged With: Facebook, Marketing, Personal Branding, Social Media Leave a Comment

The Mayor of Hardware

Are Your Facebook Posts Annoying??

I love that more and more of my clients are embracing social media – That’s the good news…

The bad news is that I cringe a little when I see some of their posts… Think about how fingernails on a chalkboard make you feel… 🙂

If you would allow me to get up on my soapbox and give you 5 ways you can tell if your posts are annoying –

Your posts are so long that I have to click “continue reading”

I understand sometimes you have a lot to say, but Facebook is not the place for a 150 word rant…

According to Buffer – the ideal length of a Facebook post is only 40 characters… Yes characters not words.

Posts with 80 characters or less receive 66% higher engagement.

Your photos are not the right size.

Most people use their phone to scroll their newsfeed a few times per day.

If your pic is the wrong size not only will it reduce engagement, I think it comes off as lazy.

It’s so easy to re-size your pics. You can use a free web-based software like picmonkey.com.

If you wondering what the right size is – it’s 500 x 500 pixels.

Your tweets are posted to Facebook.

Twitter is different than Facebook.

Posting your tweets to Facebook once in a while is ok, but I don’t want to see your RT’s or your responses to someone on Twitter in my Facebook news feed… What value does that offer me?

There are better ways to multitask and save time with social media…

Email me and I’ll give you some tricks that I use.

You like your own posts.

This isn’t that offensive… I just think it looks a little desperate.

If you where speaking with a group of friends would you “High 5” yourself?

Sort of the same thing as “liking” your own post.

Every post is a sales pitch.

This is the fastest way to lose a fan. People don’t scroll Facebook to be sold…

They are looking for info, something funny or entertaining…

If that’s not a good enough reason for you to ditch the sales pitch – Facebook has changed their algorithm so that only the “good” stuff rises to the top and the boring stuff isn’t seen by anyone…

Continually posting sales pitches will hurt you more than it will help.

Remember just because your 19 year old niece knows how to use Facebook, doesn’t mean that they should be the voice of your company… Would you send her on a sales call?

Fess up – How many are you guilty of?

Did I miss any? I would love to hear your thoughts?

Filed Under: Facebook, Personal Branding, Social Media Tagged With: Facebook, Personal Branding, Social Media Leave a Comment

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