5 Ways to Consistently Curate Content

The word Content on a cork notice board

Say that 10 times fast…

Creating fresh content for your audience isn’t always easy.

Other obligations and/or life get in the way…

Another way to give back to your network is by sharing articles, blog posts or videos that you find value in.

Believe it or not this is a lot more time consuming that it sounds.

In the beginning I would spend hours searching the web for the right article…

Keeping in mind my different audiences on different platforms.

Until I learned a few tricks and came across some websites that help with grabbing content worth sharing.

Best of all – these tools are all free –

Feedly.com is a site that allows you to pick the topics you are interested in.  These topics range from technology to fashion to business.  Within each topic you can than pick the news source that you want to save and feature in your feed.  These are credible sources like Business Week or Fast Company and are usually a good source of information.

Alltop.com is similar to Feedly.com. The amount of information available to you is incredible.  I lean towards Feedly because it easier to scan and personalize, you may prefer Alltop.  Both are worth checking out and bookmarking.

Paper.li is designed to be a digital newsletter.  It automatically searches the web for up to 25 topics and lays the stories out like a newspaper.  The layout makes it really easy to scan.  You can change the topics or content sources anytime.  I like to use Paper.li to save Twitter # “hash-tags.”

A private board on Pinterest.com.  I get a lot of my social media done after hours, which isn’t always the optimal time for sharing…   Pinning the story to a private board makes it really easy to share later.  This tip came from a Guy Kawasaki webinar that I attended.

“Favoriting” tweets on Twitter is similar to a “Like” on Facebook.  I use the favorite button a little different.  If I’m scanning Twitter and see a tweet with a link to an article that I think might be interesting, I “favorite” it.  Twitter saves your “favorited” tweets so you can access later – I find this a great way to maximize my time on Twitter.

Your turn – Are you currently sharing content with your audience?

How do you manage the articles?  What sources are you using?

Do you have any questions?  Post them below, I’m happy to help!

Thank you for reading!!

The Week in Review –

The Mayor week in Review

Last night while everyone was sleeping and I was watching ESPN highlights –

I thought wouldn’t it be cool if I did a weekly blog post highlighting some of the more interesting discussions, articles or posts across my different social media communities.

Here are a few things that you may have missed –

On Facebook

I typically share content on this platform that you can turn around and share with your communities.  It’s my way to help with your content creation…

The most clicked articles were –

Original use of space under stairs.

25 ways to repurpose those old toys.

Make sure to “Like” the page so that you can see the articles as soon as the come out.


On Twitter

I usually tweet social media, marketing and business articles.  Of course sprinkling in hardware posts.

My most clicked tweets of the week are –

24 social media tips for the DIY marketer.

Social media checklist for new websites and businesses.

Are we connected on Twitter?  Follow me, I’ll be sure to follow back.

On Linkedin

My Linkedin Group is Hardware Nation.  Many of the members are closet and kitchen people.  Please join and get involved in the discussions, or start one of your own.

Here is what you missed –

Interesting new product or gimmick?

A link to the new ACSP planning guide.

So there you go – my first week in review.

I’m guessing there is enough content here to keep you out of trouble this weekend – and maybe squeeze in a football game.


Let me know what you think – How was the first week in review?

Closet Organization is easy with these must have Accessories…


In honor of Labor Day, I’m giving you a day off too!!

I created this post so that you could share the content with your potential customers on the social media platforms that you’re using…

The last two times I did this, the posts turned out to be my most viewed posts ever!

Here are some of my favorite closet organization accessories…

I encourage you to share this with your audience…

Thank you for reading and being a valued part of my network!

Happy Labor Day!!

As always if I can be of any assistance please don’t hesitate to contact me at richdemarco@optonline.net

The Benefits of Blogging – and how to reap them

Blogging has become a popular marketing tool for businesses of all shapes and sizes. Unfortunately, an awful lot of companies started a blog just because they heard it was a good idea, but they’ve really given no thought to strategy whatsoever – then they wonder why they’re not getting any results.


Image courtesy of Stuart Miles / FreeDigitalPhotos.net

It’s important to understand that there’s a lot more to blogging than just throwing a few paragraphs online and hoping someone will read them. Believing that someone will stumble upon your blog, read a post, and decide to do business with you is no more realistic than going to a networking event at your local Chamber of Commerce with the expectation of landing a new client right then and there.

I can absolutely say that I have gained new clients as a result of my blog, but it didn’t happen overnight. By reading my blog on a regular basis, they acquired a sense of who I am and the way I approach business and life, and were comfortable with what they saw. After all, choosing a virtual assistant is an important decision, and it’s very difficult to gain trust in someone simply based on a static website.

You need to realize as well that writing a great blog post is just the beginning. Blogging isn’t an advertising platform; it’s a means of communication. Whenever someone comments on one of your posts, take the time to respond, and pay a visit to their blog as well, if they have one. In addition, make sure that everything you do on your blog is reflected on the social networking sites you use.

As a result of relationships grown through blogging, I’ve been invited to participate in joint ventures, such as teleseminars. I’ve also been contacted by media representatives, simply because I’d blogged about a topic they were currently researching, which has led to free exposure for my business. I’ve even been able to share some of these opportunities with other people in my network, when I felt that they were more suited than I was to address the subject.

For me, the most surprising reward I’ve experienced from blogging is a personal one. I love my work, but most of my activities are dictated by the needs of my clients. After all, without them, I wouldn’t even have a business! With my blog, on the other hand, I get to choose what to write about, when to write it, and how much to write, or even decide not to blog some days if I just don’t feel like it. I’ve never thought of myself as a writer, but my blog has become an outlet for my self-expression, as much as it is a marketing tool.

If you’re not convinced that blogging is a worthwhile activity, I strongly encourage you to reconsider. When you create compelling content and engage with your readers, you’ll grow your online community, position yourself as an expert, and ultimately generate more business.

JBarclay-1022bJanet Barclay began blogging in 2006, and discovered a passion for writing she never realized she had. In addition to sharing tips about blogging and more on Your Organizing Business, she is a regular contributor to several other blogs.

As the owner of Organized Assistant, she helps her clients to optimize their online presence by creating websites and blogs as well as providing blog promotion, proofreading and editing, content management, and WordPress technical support services.

Getting Pinned – What does it mean to you?

No I’m not referring to your high school sweetheart, or that episode of Happy Days… Today getting “pinned” or “repinned” is all about one of my favorite social media sites – Pinterest.com

For those of you that don’t know what Pinterest is –  This is a site that allows users to group and share photos by creating virtual cork boards and “pinning” items to those “boards”… Did I lose you?

Take a look at my Pinterest profile –


You can see some of my “Boards” – “Sliding Doors”, “Organization Ideas”, “Closets” etc…

Each photo is a “Pin” – you can upload a pin from your computer, or you can pin a photo from anywhere on the web…

Why do you care and what does this all mean for your business?  Glad you asked…

According to Freebase.com Pinterest is the 3rd largest platform on the web behind only Facebook and Twitter…

Ask yourself –

Is this a place your potential customers are hanging out?

Do your competitors have a presence on this platform?  If they don’t today, they will tomorrow…

Users of Pinterest typically pin vacation spots, recipes and of course photos of their dream home complete with great kitchens, closets, and garages… See where I am going with this…

Each one of your pins that gets “repinned” to a potential customer’s board should link back to your website… Maybe it links back to your blog or your “contact us” page…

The best part is this is all free – all you have to do is create your presence…

Need some inspiration – check out some of our professional partners’ boards –

Click to see all of Closets Daily’s boards.  

Click to see all of NAPO’s boards.  

Get started today, and have fun with this – Pinterest is a great place to show your brands personality!

For those of you already on Pinterest – what has your experience been like?

I help individuals and organizations to be successful… If you have any questions about social media or hardware please contact me at 347-723-7433 or you can email me at richdemarco@optonline.net