Which platform should I focus on?
I always answer this question with a question – Are you currently using any social platforms? Do you use Facebook to keep up with grandkids or old friends? Are you using Pinterest to find DIY ideas? Do you use Houzz for decorating tips? The list goes on – I would start with the platform that you are currently comfortable using. This will shorten your learning curve and you can invite your connections to like your page.
The bottom line here is that no matter which platform you are on, you should be able to find potential clients that need your services… It’s just a matter of connecting with them.
How do I find potential customers?
No matter which platform you are on the formula is simple – share information that is important and relevant to your potential clients. This puts you in a position to be viewed as the expert in your field.
People want to work with the best. Make sure connections can quickly see that with reviews, recommendations and great info.
I’m not a writer and hate to be on camera, can I still be successful on social?
Yes! The trick here is no matter what you post make sure you are speaking to your potential clients. Sharing lists, best practices, or frequently asked questions (this post 🙂 ) are always well received and easy to write. Can’t come up with your own content, give your point of view on someone else’s.
If you don’t like to be in front of the camera maybe you can be behind the camera and viewers only here your voice.
There are many different options when it comes to content. The most important thing you have to do to be successful is to put in a consistent effort and be patient.
How much time do I have to spend on social?
The time issue always comes up. I know you don’t have enough of it – none of us do. But you make time for what is important to your business. Social has to be on the short list. There isn’t a magic number that I can give you and say if you put in “X” amount of time you are guaranteed success. That’s not how it works.
Put in what you feel comfortable with – if it’s 15 minutes a day – great just commit to doing it everyday and overtime you will see results. By “overtime” I mean more than a week. Social is a long-term plan it will take at least three months before you really start to see any traction
Are there any social media tools that I should be using?
Yes there are, more than I can list. Some of the ones that I use regularly are –
- Bufferapp.com
- Canva.com
- PicMonkey.com
- Hootsuite.com
- Feedly.com
For a closer look at the social media tools I use – click here –
Your turn – do you have a social media question that you want answered?
Do you have any social media tools that you can add to the list?
Post your comments below – Thanks!!
