Before we jump into Part III of Becoming More Profitable –
I want to know – How has your month been going?
Have you made any changes to your business? If so post in the comments below – I would love to hear about it.
Here are the links to Part I and Part II just in case you missed it.
Today’s strategy for being more profitable is going to be really easy for you to implement, so if you haven’t taken action yet – maybe today is the day.
I want to discuss drawer boxes and slides.
When I first started supplying hardware to closet companies everyone was using white epoxy drawer slides – do you remember those $.85 slides?
Ball bearing slides where on the market but expensive – $7 – $10 for a 14″ slide. Eventually import slides hit the market, pricing went down and the step up from a white epoxy slide to a ball bearing full extension became much smaller.
Within the first year almost the entire industry converted.
I really believe that we are on the verge of the industry changing again.
You no longer have to buy a $20 under mount slide – we have a quality under mount for less than half the price.
We also have come up with closet sizes that will fit on your 14″ vertical panels.
Homeowners have them in their kitchens and they are starting to expect them in their closets.
The leading companies across the US have already fully converted to under mounts.
The one catch is the drawer box construction is different than what you are currently making.
What are your options and how can you get around the catch? You don’t think I would be telling you to convert without giving you a solution – do you?
If you are only offering under mounts as an upgrade the easiest thing to do is to outsource a dovetail drawer box pre-prepped for under mount slides.
Richelieu has a solid birch 5/8″ pre-finished drawer box that we supply fully assembled with a 7 – 10 day lead time. Ordering is simple – we have an online order form that makes the process very easy, no need to send confirmations back and forth delaying the ordering process.
All you need to do next is order the 825 or 828 slides depending on the size of your vertical.
And That’s It!
Tell your designers to add extra “$” to the price of your drawers and even if you only upgrade one job per week, now when a customer asks for under mounts you have a program in place and are ready to go.
If you want to convert fully let us know –
I still think outsourcing your drawer boxes is the way to go.
Depending on the type of machinery you are using, maybe buying pre-finished sides makes more sense.
Contact your local rep and we can walk you thru the process.
Do you have questions, comments – post below or email me at RDeMarco@Richelieu.com.
Thx for reading!!
