Get Social to Increase Quality Leads…

Get Socail to Increase Leads

Today I would like to get back to things that you should be doing to increase your leads…

I know I said the magic word – We all want more leads…

How do you get them??

Get Social to Increase Your Leads

You can keep wasting money on pay per click and traditional advertising or you can start investing in social media, SEO and email marketing…

I know your eyes just glazed over…  This is important and the future of your company depends on getting started.

Create a “complete” profile on the platform of your choice

Pick anyone that you like –

It doesn’t matter which you decide on because your customers are there… Each platform requires a different strategy and form of engagement.  Pick the one that you feel most comfortable with.

Think and act like your ideal customer. 

What is important to them?  What questions are they asking you before they buy?

Give them that information.  This creates better quality leads and will help you work with the type of clients that you want to work with.

Provide value for free without expecting anything in return… 

Giving is easy  – not expecting anything in return is the hard part.

If you’re keeping score, in the long run you will lose.

Respond to all comments… Especially the bad ones. 

If someone calls to complain I’m sure you do your best to fix the problem…

What happens if that same customer tweets to 1000 of their closest friends and you don’t respond… I know you’re not on Twitter so how can you respond…

Guess what your competitors are there and if they are doing their job on social media they have a perfect opportunity to steal your client…

I would love to hear from you.

Have you started using social media?  What has your experience been like?


Expand Your Offering & Watch Sales Increase…


Today there was a story out that Ikea is planning to offer solar panels – What’s your initial reaction?

What will the instructions be like?

Are they put together with cams and dowels?

Once you get the jokes out of the way –

I’ll bet the panels will be affordable.

Ikea could change the solar panel industry… Isn’t that what they did to the furniture industry?

Ikea could be very successful as long as the panels are marketed correctly.

As long as they are ready to answer questions and make it easy for consumers.

What do solar panels have to do with your business?  Nothing…

Think about expanding your product offering to your current customer base –

Sure many of you do garages – What about the floors or overhead garage storage?

Do you work with builders?  What about offering shower doors?  Central vacuums or insulation?

Initially you may think this can’t work –

What if you partnered up with flooring company or a shower door company and marketed to each other’s customer list?

Could you make extra revenue without doing much work?  Partnering up with the right company could open you up to a bunch of warm leads.

Finding the right partner could be difficult – What would your bottom line look like if you did?

Are you currently doing something like this?  What type of success are you having?

I would love to hear from you.

Here is the link to the Ikea story.  

I help closet companies succeed.  If I can be of any assistance please feel free to contact me at

Being a customer can be painful…

Being a customer can be painful, especially if you are more comfortable being the sales person.  My wife and I have begun the search for our new couch.  We knew the color, size and style, all we need to do is find a company that can deliver this at the right price and in a reasonable amount of time.  I believe I am the perfect customer, I know what I want just give it to me and lets all move on with our day.  This should be easy right?  Boy was I wrong…

The first chain store, had a great showroom, a couple of couches that fit our criteria and they could get it to me fast – less than a week.  The sales woman was juggling my family as well as another – which I guess is ok had I not been with my 3 children!! My oldest is 4 so you can imagine how much fun this was.. After I was finally given a price, she tells me that she can do better, she’ll be right back.. Well I hope the other family bought the couch they were looking at because I couldn’t wait any longer.. It was too painful.

The second store was an independent company who also had a few couches to choose from.  The salesman knew his competitors and knew his price was aggressive, but would take 6 weeks to get it to me.  We all know 6 weeks turns into 8 weeks, his big pitch was everyone else was a bad company and sold junk.  I didn’t like his product enough to wait, and his attitude really bothered me…

We hit one more store.. Again keep in mind, still with the kids, which are now over tired and just as cranky as me… This was another chain; they could get it to me quick and at a fair price.  It wasn’t my favorite couch but, with 3 kids it won’t last very long anyway.  The salesman offered my wife and I a cup of coffee, he gave the children a lollipop and a balloon.  This kept everyone quiet and happy long enough to fill out the paperwork…

I bought something that was not my first choice because this salesman understood my pain and tried to make it go away.  He separated himself from the pack and earned his commission.  Is buying something from your company painful? 

Please consider me a resource and reach out to me if I can help you or your organization…

What makes you different?

Even though the economy is coming back and we are all doing much better than we were three years ago, we are still fighting for every order.  End users are becoming more demanding and their expectations are higher than ever before.  So I ask the question what makes you different?  There are many ways to be different from your competitor – I have customers that only use soft close slides, only use metal cams, or only use real wood.  Using high end materials are great, but that could price you out of your client’s budget.

Can you be different without adding extra cost to the job?  Sure you can, you just have to think outside the box.  I have some customers that drill 3mm holes instead of 5mm, others that hide the hanging rail and bracket behind a soffit so that it looks like a floor built system.  There might be a slight added expense to the bottom line, but not much.  These are just two examples of standing out in the crowd.  It’s the innovation that the client is looking for and will remember.  Again I ask – what makes you different?

Please consider me a resource and reach out to me if I can help you or your organization…

Does Your Customer Feel Like Royalty?

Today Prince William and Catherine Middleton tied the knot and became the Duke and Duchess of Cambridge.  Some of us could care less and others were up early to watch the ceremony.  There were over a million people there; the coverage was on every media outlet from CNN to Twitter.  There was one point that you could read Catherine’s lips as she mouthed the word “Wow”.  Obviously I was watching the coverage pretty closely…  She knew that she would be the Duchess, but I am guessing that living it was much more intense than her wildest dreams. 

Do your customers feel like this after their new closet is installed?  Do you treat your customers like royalty?  I try to treat all of my customers the same – big or small.  I am quick to respond to their questions, accommodate their needs or find that one piece of hardware that nobody else can.  Do you ever consider upgrading their closet poles from oval to round, or swapping out the standard chrome knob for a crystal one?  For $25 you could surprise your customer with a simple upgrade that will blow them away and make them feel like royalty.  How many referrals will that get you?  You might be “wowed” by the results.

Please consider me a resource and reach out to me if I can help you or your organization…