Sidelines Closet Accessories Now in Stock at Richelieu

If you have been in the closet industry for the last 10 years you are very familiar with the Sidelines brand.

Sidelines was the first company to make high end closet accessories, chrome wire baskets and of course their famous ironing board.  They supplied most of the industry, until they ran into inventory issues, which ultimately led to Rev-A-Shelf purchasing them.

Rev-A-Shelf corrected the inventory issues and relaunched the closet program.

Even though this is a throwback to closet accessories – there are some unique items which I believe will get traction with your clients and make you more profitable.

There isn’t anything on the market like the deluxe and premier ironing boards.  If you are upgrading your showroom, this is a must add.

The pull out 3-way mirror is another unique item and an easy way to add to your average sale.

The mesh tilt out hampers might not be a new item, but they are priced right and includes one of the best flap stays.  Available for an 18”, 24” and 30” wide section.  This item will save you money.

The single and triple hooks are another item that I think hits the right price point.  The concealed screws, gives your mudroom a higher end look without breaking the bank.

The swivel belt and tie racks are patented items that work great with U-shaped closets and really make it easy to see all of your belts and ties.

Click to see the complete brochure.

For more info reach out to your local Richelieu rep or you can contact me at RDeMarco@richelieu.com

Thank you for reading!

 

Sliding Doors Could Be The Answer…

If you were around in 2008, you remember fighting for every job and trying to come up with ways to stand out from the crowd.

Some of you did it with price – discounts on woodgrains and hardware, financing, or quick installation.

Others added to their offering, trying to capture more spaces in the home and hopefully increasing the average sale.  Pull out drawers in lower kitchen cabinets, garage flooring, window coverings or even shower doors.

In 2008, I was working for Eveready Hardware and we came up with a sliding door program that many of you added to your standard offering.  It helped us get thru the recession and some of you are still offering this program today.

I’m not sure what the rest of this year will look like, all I know is that increasing your average sale is never a bad thing.

Not sold on sliding doors?

Think about this –

How many times have you installed a beautiful reach in closet behind noisy builder grade bypassing doors?

Do you think if you had a program in place you could get 20% of those clients to buy doors from you?

Let’s start with the competition – There aren’t many options for your client to buy new sliding doors.

They could do a weekend project, buy the doors from Home Depot, and hope they are the right size.  I don’t think someone that just spent a couple of thousand dollars on closets really wants to do that.

Sure, they could try to find a reliable contractor (good luck) and have custom doors made.  Again, I don’t think most people want to do that and it would be expensive.

If there is a Sliding Door Company in your market, they make beautiful glass doors and are a great solution. Except they are expensive, there is a long lead time and families with young children might not want glass doors.

So, you can see there really isn’t much competition.

Offering your clients sliding doors gives you an opportunity to increase your average sale, and helps you differentiate yourself – as a total solution.

Richelieu offers sliding door hardware solutions to fit every budget and application.  We even have a team of technical specialists that can help you decide which system is right for you.

If you are just getting started below are my “go-to” systems that should cover the majority of your applications.  They are easy to use and work with ¾” material.

  • 89DCD2M – This is a top hung system that will hold 99lbs per door and all the hardware is surface mounted which makes it very user friendly.  Band a ¾” panel, add one of our oversized handles to the door and you easily just added $1000 to the total sale of that installation.
  • 89CD40CX – Don’t want to hang the doors off the header?  Building a built-in wardrobe or a garage cabinet? The CD40 could be the system for you.  This is a bottom rolling system that features adjustable bottom rollers and a top guide for smooth travel.
  • Bridge 600 – Need something that will hold more than 99lbs?  Want to add a few more bells and whistles – like soft close and a full-length aluminum handle?  Bridge 600 is a perfect solution.  It features an upper guide rail and lower track for smooth/quiet travel.  Surface mount hardware and sold in kits makes this system very user friendly.
  • PL2550 – Does your customer prefer full access to the closet? The PL2550 is the perfect solution. It’s a bi-fold door system made for ¾” panels.  Only drilling required is one 35mm hinge hole, everything else is surface mounted.  It also features a top track and carrier that will prevent any door sag.

Are you a little more advanced?

Working with high-end clients?

Our co-planar door hardware is the best on the market.  Co-planar hardware is a by-passing door system that when closed, the doors are flush – keeping a consistent reveal that most high-end clients are looking for.

If you would like more information about our sliding door offering please visit Richelieu.com – here is a link to our sliding door selection wizard or reach out to your local Richelieu rep.

Are you currently offering sliding doors?

What are the obstacles?

Any wins?

I would love to hear your comments.

Thank you for reading!

The Winner IS…

For those of you that have missed it, there has been an interesting debate going on in the ACSP Facebook group.

Wendy Scott – ACSP President, bet Eric Marshall – President Elect, that valet rods were most popular closet accessory.  Eric argued the tilt out hamper.

Coming from a profitability standpoint, if you have the room it makes the most sense to include at least one hamper in every closet you design.  Besides selling a more expensive accessory, you are also adding a door.

If you are looking at ease of installation, and an accessory that fits in every closet – valet rod is the clear winner.

I created a TiK ToK video and posted it on Instagram and Facebook.

In case you missed it – let me know what you think.

 

It came right down to the wire.

Valet rods took an early lead and I think that Eric might have stuffed the ballot but ultimately hampers ended up the winner!

I think that you should be offering both accessories as often as possible.

Increasing your average sale is the easiest way to be more profitable.

Also a quick FYI –

The ACSP has start doing Zoom Topic Tuesdays.  It’s basically a virtual round table giving everyone an opportunity to network in place and share ideas.

  • The first one was “Home Offices from Design to Install”
  • This week we discussed “What Are YOU Doing Today That Will Help YOU Succeed Tomorrow”

Next week is all about marketing.  “What’s working, what’s not.”  Attendees will share some of their best tips.  Here’s a link to the Facebook invite.

Also, I just want to remind everyone that I am still scheduling virtual sales meetings with design teams, if I can help you keep your designers engaged please let me know.

Stay safe and I look forward to “Zooming” with you soon.

How Are You Accessorizing Your Home Offices?

Like many of you my job has changed in the last 30 days.  I have gone from world traveler to Zoom presenter and I know I’m not alone.

Most of you are doing virtual sales calls and designing from home.

Speaking with the ACSP Facebook group – everyone agreed, virtual sales calls are here to stay.

What does that mean for you and your business?

Home Offices should be at the top of your list.

If your customers don’t know that you build and design home offices, you need to make it a priority.

A few marketing ideas that won’t cost you anything –

  • Send your customers an email blast with pics of great home offices and a bunch of cool accessories.
  • Post home offices to your social media channels.
  • Blog about ways to remain productive at home.

Just like when you design closets, you include the must have accessories.

At least I hope you do, because if not you are leaving a lot of money on the table and we need to talk – stop reading and call me now – 347-723-7433. 😂

You should do the same thing when designing a home office, this is the easiest way to make you more profitable and increase your average sale.

As I have told you in the past a major difference between Richelieu and our competitors, is that we dive much deeper into a product line – for example we have an entire catalog dedicated to hooks – offering good, better, best options.

Here are some of our most popular office accessories –

Every desk should have at least one or two wire grommets, but a cool desk needs power!!!

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A must have for any luxury home office is a sit to stand desk.  Sitting for 8 hours per day not only gives you a stiff neck and back, but it isn’t great for your overall health either.  There is a huge movement away from traditional desks to a sit to stand option.

At Richelieu you guessed it we have 3 types.

For the DIYer –

  • 500TTLTS2S90

Manual sit to stand desk legs for those on a budget.

  • 500CL100

The best option – electric desk legs with two motors and four programmable heights.  Perfect if you share your home office or wear different height heels.

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Personally I hate the look of messy wires and I’m sure if you have a client that is spending the money for a custom home office, they will not want to see wires either.

Wire management is a must.  A simple J-channel and/or a cable management option should do the trick.

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The last item that is a must for any home office is a filing cabinet.

We have metal and plastic options.

The plastic style is the most popular and allows the files to sit above the top of the drawer.

Do you have any completed home offices using Richelieu products?  Please upload them to LinkedIn or Instagram and tag @Richie DeMarco so that I can re-share your post – this is another great way to stay in front of your customer during this crazy time.

As always please email me at RDeMarco@Richelieu.com or call your local sales rep if you would like more info about our home office products.

Click here to check out our home office catalog. 

Thank you for reading.

We will get thru this!!

How Are The Leaders of The ACSP Dealing with COVID-19

The last two weeks feel like a bad science fiction movie.  I keep waiting for The Rock to save the day…

If I have learned anything, it’s that our community is one of the most important things in our lives.

That goes for our business connections as well as our friends and family.

Today I spoke with the leaders of the Association of Closet & Storage Professionals.

Wendy Scott – ACSP President and co-owner of Boutique Closets & Cabinets.

Eric Marshall – President Elect and owner of D.E.A. Remodeling.

Joe Lonardo – Past President and owner of Bella Systems.

We discussed

  • How they are spending their days.
  • What they are telling their clients.
  • and of course the bail out.

If you aren’t a member of the ACSP you are missing out on relationships that will not only help you get through these times but also help you with your business every step of the way.

If you are member, make sure you are following our Facebook group, there is something new going on everyday.

Thank you for reading.

Stay safe my friends!

**Thank you to all the heroes – First responders, Warehouse workers, Delivery drivers, Grocery employees, and anyone else on the front lines.**