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Building Your Brand Begins Off-Line…

No matter what profession you are in we can all agree that building your personal brand should be at the top of your “To-Do” list.

I can hear you yelling at the computer – of course it is, but how do I start?  What should I be doing?  I don’t have time for all of that extra work…

Building your brand is easier than you think… Every satisfied customer gets you one step closer to fame and fortune… Ok maybe not movie star fame and fortune, but you could be known as the best closet designer in NY or the best cabinet builder in PA.

Be the best that you can be and people will begin to notice.

I didn’t become the Mayor of Hardware overnight… 10 years ago I became a student of the closet industry.  Learning as much as I could about hardware, whether I sold it or not.  You want to build a loyal customer, tell him that your competitor has exactly the item that he needs.

The 10 years of studying was the ground work for my brand.  It wasn’t the last two years on Facebook, Twitter or LinkedIn.  Social media is an outlet to help me expand my brand, so of course I think that everyone should at least have a LinkedIn profile.

Enough about me… What are your thoughts about building a brand?  Is there a difference between your personal brand and your business brand?

I help individuals and organizations to be successful… If you would like to discuss branding, social media or hardware, please contact me at 347-723-7433 or you can email me at richdemarco@optonline.net.

Filed Under: Closet Hardware, Closets, Hardware, Personal Branding, Social Media, Twitter Tagged With: , , Leave a Comment

Your Social Media Tip – Making the phone ring…

I have known most of my customers for over 10 years and consider many of them friends.  They ask my advice on everything from machinery and software to showrooms and marketing…

One question that comes up all the time is “How can I make the phone ring?”

My first question is always “Are you using social media?”

Their response is usually “I tried that once but it didn’t work”, or “no I don’t like Facebook.”

At that point I give my experience of getting 5 new customers in the last 6 months from Twitter… That might not sound like a lot, but its 5 more than I had before I started tweeting…

I know what you thinking – that’s a lot of work for 5 new customers.  Your right it is, and I’m happy to do it…  Aren’t you?

Social media is something that you can do to separate yourself from the competition.  Create an account on Houzz, Pinterest, Facebook, or Twitter and start to engage your potential customer.

You are not going to create an account and 10 minutes later the phone will ring.  This is not pay-per-click advertising….  You need to be consistent with your message and your posts…

It takes time and practice (every day I learn something new) but it will make the phone ring!

Get on a social media site and start building your network today!

Have you already started building your network?  What has been your experience?

If you would like more information about social media please feel free to contact me at richdemarco@optonline.net.

Filed Under: Facebook, Houzz, LinkedIn, Marketing, Personal Branding, Pinterest, Social Media, Twitter Tagged With: , , , , , , , , 4 Comments
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