Building Your Brand Begins Off-Line…

No matter what profession you are in we can all agree that building your personal brand should be at the top of your “To-Do” list.

I can hear you yelling at the computer – of course it is, but how do I start?  What should I be doing?  I don’t have time for all of that extra work…

Building your brand is easier than you think… Every satisfied customer gets you one step closer to fame and fortune… Ok maybe not movie star fame and fortune, but you could be known as the best closet designer in NY or the best cabinet builder in PA.

Be the best that you can be and people will begin to notice.

I didn’t become the Mayor of Hardware overnight… 10 years ago I became a student of the closet industry.  Learning as much as I could about hardware, whether I sold it or not.  You want to build a loyal customer, tell him that your competitor has exactly the item that he needs.

The 10 years of studying was the ground work for my brand.  It wasn’t the last two years on Facebook, Twitter or LinkedIn.  Social media is an outlet to help me expand my brand, so of course I think that everyone should at least have a LinkedIn profile.

Enough about me… What are your thoughts about building a brand?  Is there a difference between your personal brand and your business brand?

I help individuals and organizations to be successful… If you would like to discuss branding, social media or hardware, please contact me at 347-723-7433 or you can email me at

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