If you missed the 2012 Closet Expo, one item that many of the booths featured was LED lighting…
Rev-A-Shelf, Hafele, Home Décor and Eveready Hardware all had their exhibits lit from top to bottom… Some featured LED lighting that was turned on by motion detectors, others had LED lighting attached to a magnetic switch that turned on and off when the door was opened or closed… No matter how it was done the outcome was the same – lighting gives you that “wow factor” that can separate you from the competition…
I know your concerns – “I’m not an electrician” “How do I turn the lights on and off?” “I don’t know what to order to accomplish what I am trying to do”… These are all valid objections and manufacturers are starting to address them…
You don’t have to be an electrician, most manufacturers sell UL approved lighting and it is all plug and play… Meaning everything is a male/female connection which makes it very easy to wire.
Lighting has come a long way and there are many choices for turning the lights on and off… Some options are touch pads or rocker switches. Other options are wireless remotes or motion detectors. All work great and none will require an electrician…
What do you need to order – well that’s the easy part… You will need a transformer, a switch and the lights that you are installing. There are different lighting options to choose from and all have their place…
Lighting is like everything else that you do… Give your customer one or two choices and develop your “lighting program”. The first job may be difficult, but by the third one you will be an expert…
Could you increase your average sale with lighting? Could you close more sales with lighting? Maybe…
I would love to hear some of your experiences.
If you would like more information please feel free to contact me at richdemarco@optonline.net.
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