I don’t care if you are a business owner or the intern – you must be using social media to promote yourself, your company and your services.
My clients constantly ask if I really get anything out of (insert platform here) or
Is social media worth the time and effort??
Of course it is!
I know you want to hear about conversion rate, lead count and ROI –
So I’m not going to tell you how much fun it is to grow your network and help people.
Or that the “media” could feature your work and your expertise in an article…
Could that lead to more sales – you bet!
But that’s not good enough – you want the metrics…
You want to know how many Likes – will turn into sales or how many followers can convert to leads…
It doesn’t work like that – and if you get caught up in the numbers you will make yourself crazy.
Using social media correctly will lead to opportunities that you never thought existed –
Here are 2 of the many opportunities that came out of me showing up every night –
- I was invited to visit one of the largest manufacturers in our industry. I spent two days meeting their team and touring the facility. I’m not sure if I’m going to supply them, but I’m closer today than I was yesterday.
- A company started using my sliding doors because over the course of two weeks I sent them a handful of leads that I received from Houzz. Fast forward one year later and the doors are a feature in their showroom.
I know you’re crazy right now – and hustling to get it all done before the end of the year…
Start planning how you will show up on social media and how you will use it to your advantage…
Your competitor probably is.
I help business succeed. If I can be of any assistance please feel free to contact me at richdemarco@optonline.net
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