With the closet expo a month away the question that I keep getting asked is “Should I go to the show?” My answer to that is always the same – Why wouldn’t you go?
I know that not everyone has the time, or the funds. It’s funny because I have heard people say “I’m too slow to go to the show and cash flow stinks.” I have also heard “I am too busy to be away from my company for 3 or 4 days.” So the guy that is slow can’t attend and neither can the guy who is too busy. Makes you wonder who can attend…
The bottom line is there will never be enough time or money. You have to make the time and set aside the money. I know in 2007 the money might have been a little easier to come by, but maybe if you attend the show you can learn how to manage your time a little better. Maybe you could learn how to work on your business and not in your business. Maybe you can find out why some customers are profitable in these times and others are still struggling…
Every year baseball players go thru spring training to get ready for their season. Why not consider the closet-expo our spring training?
The expo is what you make of it, three years ago while at the bar I introduced a Yankee fan and a Redsox fan. These two guys hit it off; at first they used each other as an industry resource. This led to a few golf outings and now these guys are really good friends that speak a couple of times a week.
As an exhibitor I like to think that all of the time I am putting into my booth is the reason why you should attend. The reality is the relationships you make are what make it worth attending…
The best part about these new relationships is that they won’t end when the conference is over…
Excellent post, Mr. Mayor!
Yes, the relationships, exchange of ideas and hanging with folks who share the same ideals, struggles and successes are worth the trip.
Trust me, I’ve seen tons of “new and innovative” products at the many shows I’ve attended, but it’s the friendships I’ve made that keep me coming back. I regularly communicate with “connections” all over the country asking for input and sharing ideas – an invaluable result of attending industry conferences/shows and cultivating relationships over the years.
I will be in Austin next month…hope to see you there!
Patrick
You said it Patrick!
Thanks for commenting.
See you in Austin.
Richie
I’m glad I found the way to go, it was not a very easy decision and i’m beyond happy because I am doing it for my new business! This will be my first show!
I know it’s always difficult to find the time and resources, but like you said it’s for your business. I’m sure that you will take something out of the conference.
See you in Austin.