I don’t know if there was something in the water or maybe it was a full moon – The question of the week was –
“How do I get started with Social Media?”
Every conversation went the same way –
“I have a few hours a week I can dedicate to it – what do I do now?”
To maximize your efforts start with creating a profile on the platform that your customers are most likely to be hanging out on. For most of you I would say that’s either Houzz or Facebook.
“Why don’t I create profiles on every platform?”
Sure you could do that, I think this strategy is more likely to lead to burn out… I like to compare it to a crash diet – it’s very difficult to go from 0 – 60 overnight. Social media is a marathon not a sprint – so pace yourself.
“How often do I share content?”
As often as you can… The catch here is once you decide on a schedule stick to it. Consistency is important.
“I’m not a writer, do people really want to read my content?”
The good news is Facebook is not the NY Times – so it doesn’t matter if you’re a “writer.”
A few easy ways to create content is –
- Any question that you are asked is a potential post. People like information so give it to them.
- People love lists!
- Share resources that you think your audience will find value in.
- Share an article and give you opinion on it.
- Share a funny quote or photo.
- Listen to your audience and respond.
The hardest part of social media is making the commitment… If you have that, you’re already ahead of most…
Your turn –
What did you do when you first started with social media?
What advice do you have for a newbie?
Did you get started and then run out of gas?
How can I help?
Post your questions below.
