The Mayor of Hardware | Richie DeMarco
Helping you be more successful one tip at a time
![Mayor[POP]art](https://themayorofhardware.com/wp-content/uploads/2013/07/MayorPOPart.jpg)
I’m here all week looking for the latest and greatest in hardware…
Instead of me guessing what you need – I thought I would ask –
What are your customers asking for?
What new finishes keep coming up?
What type of hardware will make your installations easier?
What are you having a problem getting?
What is on your wish list??
In the comments below tell me how I can help…
I’m happy to be your personal shopper… 🙂
Yes tomorrow is “The Big Game” and we will all be watching…
More importantly KBIS/IBS kicks off on Tuesday – they are expecting over 50,000 attendees!!
Denise Butchko and I are teaching a session – “How to use Houzz to bring Home Profitable Projects”
We are super excited and if you have time hope that you will attend.
So in the spirit of KBIS…
Here is your week in review –
All you need to know about KBIS in one place
5 Rookie Networking Fails and How to Avoid Them
7 Ways to Maximize your Sales Results at a Trade Show
Mark Mitchell posted – New Homebuyers Want Upgrades
10 Questions to ask before you Renovate that Small Kitchen
I’m off to finish up packing…
If you will be in Vegas be sure to reach out to me… I would love to catch up with you!
Safe Travels.
Say that 10 times fast…
Creating fresh content for your audience isn’t always easy.
Other obligations and/or life get in the way…
Another way to give back to your network is by sharing articles, blog posts or videos that you find value in.
Believe it or not this is a lot more time consuming that it sounds.
In the beginning I would spend hours searching the web for the right article…
Keeping in mind my different audiences on different platforms.
Until I learned a few tricks and came across some websites that help with grabbing content worth sharing.
Best of all – these tools are all free –
Feedly.com is a site that allows you to pick the topics you are interested in. These topics range from technology to fashion to business. Within each topic you can than pick the news source that you want to save and feature in your feed. These are credible sources like Business Week or Fast Company and are usually a good source of information.
Alltop.com is similar to Feedly.com. The amount of information available to you is incredible. I lean towards Feedly because it easier to scan and personalize, you may prefer Alltop. Both are worth checking out and bookmarking.
Paper.li is designed to be a digital newsletter. It automatically searches the web for up to 25 topics and lays the stories out like a newspaper. The layout makes it really easy to scan. You can change the topics or content sources anytime. I like to use Paper.li to save Twitter # “hash-tags.”
A private board on Pinterest.com. I get a lot of my social media done after hours, which isn’t always the optimal time for sharing… Pinning the story to a private board makes it really easy to share later. This tip came from a Guy Kawasaki webinar that I attended.
“Favoriting” tweets on Twitter is similar to a “Like” on Facebook. I use the favorite button a little different. If I’m scanning Twitter and see a tweet with a link to an article that I think might be interesting, I “favorite” it. Twitter saves your “favorited” tweets so you can access later – I find this a great way to maximize my time on Twitter.
Your turn – Are you currently sharing content with your audience?
How do you manage the articles? What sources are you using?
Do you have any questions? Post them below, I’m happy to help!
Thank you for reading!!
With all of the shoveling this week – here are the stories that you might have missed.
Current discussions going on –
Mark Mitchell started a discussion – “Stop speaking Corporateez to Customers”
Jeff Lewis’s 10 Easy High Impact Updates – Is this a backhanded compliment?
Yes, another platform…
I have had my personal G+ page for awhile and never really spent much time with it…
Recently I created a business page – because nobody really knows Google’s search algorithms and a page on their social platform can’t hurt.
The Most Clicked articles –
33 Clever Small Apartment Needs
The Closet Organization Checklist
While you’re there be sure to add me to your circles so that you don’t miss a post.
5 Mistakes that I Have Made so that You Don’t
8 Ways to Turn Old School Marketing into Inbound Marketing
Thanks for reading.
Enjoy your weekend!!
Take a look at these profiles –
You will see that they have spent a lot of time developing and building their brands on Houzz.
I don’t know or work with any of these companies…
I thought that we could all benefit by learning how other people are succeeding.
An architectural design firm that is killing it on Houzz. They have almost 10,000 followers, 83 five star reviews, and have commented on over 2000 discussions. They show up in the top position organically if you search for a kitchen designer, a bathroom designer or an interior decorator.
They are checking in through out the day, answering questions and giving back to their community. You can see why they have so many followers and reviews.
John is a bathroom specialist that uses Houzz to show his expertise and personality. His profile features 197 ideabooks – written like articles or blog posts. Each one has a ton of great information from floating bathtubs to the pros and cons of ceramic tiles.
While reviewing his profile think about how can add this to your playbook.
They design new homes, additions and renovations throughout the Northeast and beyond. Their profile features 79 projects with hundreds of magazine quality photos. They have commented on over 2100 discussions, have 33 five star reviews and 4500 followers.
After reviewing these three profiles you can see while this may be a free platform it takes an incredible amount of time and dedication to build your profile to this level.
I’ll bet the SEO benefits, social proof and ROI is well worth it for them otherwise why would they put in so much effort?
Already have a profile? What has your experience been like?
If you have any questions about Houzz or social media don’t hesitate to contact me at richdemarco@optonline.net
