Are Your Facebook Posts Annoying??

Are Your Facebook Posts Annoying?I love that more and more of my clients are embracing social media – That’s the good news…

The bad news is that I cringe a little when I see some of their posts… Think about how fingernails on a chalkboard make you feel… 🙂

If you would allow me to get up on my soapbox and give you 5 ways you can tell if your posts are annoying –

Your posts are so long that I have to click “continue reading”

I understand sometimes you have a lot to say, but Facebook is not the place for a 150 word rant…

According to Buffer – the ideal length of a Facebook post is only 40 characters… Yes characters not words.

Posts with 80 characters or less receive 66% higher engagement.

Your photos are not the right size.

Most people use their phone to scroll their newsfeed a few times per day.

If your pic is the wrong size not only will it reduce engagement, I think it comes off as lazy.

It’s so easy to re-size your pics.  You can use a free web-based software like picmonkey.com.

If you wondering what the right size is – it’s 500 x 500 pixels.

Your tweets are posted to Facebook.

Twitter is different than Facebook.

Posting your tweets to Facebook once in a while is ok, but I don’t want to see your RT’s or your responses to someone on Twitter in my Facebook news feed… What value does that offer me?

There are better ways to multitask and save time with social media…

Email me and I’ll give you some tricks that I use.

You like your own posts.

This isn’t that offensive… I just think it looks a little desperate.

If you where speaking with a group of friends would you “High 5” yourself?

Sort of the same thing as “liking” your own post.

Every post is a sales pitch.

This is the fastest way to lose a fan.  People don’t scroll Facebook to be sold…

They are looking for info, something funny or entertaining…

If that’s not a good enough reason for you to ditch the sales pitch – Facebook has changed their algorithm so that only the “good” stuff rises to the top and the boring stuff isn’t seen by anyone…

Continually posting sales pitches will hurt you more than it will help.

Remember just because your 19 year old niece knows how to use Facebook, doesn’t mean that they should be the voice of your company… Would you send her on a sales call?

Fess up – How many are you guilty of?

Did I miss any?  I would love to hear your thoughts?

What’s Your Social Media Temperature?

What's Your Social Media Temperature

What was the last item that you purchased?

How did you make your decision? Was it based on price?

How much research did you do before you walked into the store?

Before I booked my summer vacation I was researching hotels and reading reviews on-line.  I came across a site that worked with my Facebook account…

I clicked further and found that one of the hotels that I was considering was reviewed by 3 of my Facebook friends. As soon as I saw their reviews my decision was made…

Now let’s turn the conversation to your brand…

What do you find when you Google yourself or your company?

If your answer is nothing – “I’m good I don’t do any of that social media stuff… “

Well I have bad news for you – that is probably worse than negative reviews…

At least negative reviews give you an opportunity to reply and look like you care.

No results – to me – means your hiding something… It’s almost like you don’t exist.

And if you don’t think your customers are researching you before they schedule that design consultation you’re in denial…

This is what I don’t understand –

We use social media every day in our personal lives and in our own buying habits but when it comes to promoting our brand or our company we don’t think social media is important…

Everyone else does and the longer you try to push against it, the deeper that hole gets…

Go ahead Google yourself now and let me know what you find…

P.S. I just started hanging out on Instagram… Are you there two? Let’s connect!

Happy 4th of July!!

Happy 4th of July

4th of July is Friday and we are all hustling to get “it” done…

With everyone being so busy I thought today would be a great day to write about how much I appreciate you being part of my community.

I’m truly grateful that you allow me to share my thoughts and ideas with you every week…

Thank you so much for reading!

I always try to give you value in these posts –

Today rather than working on your business lets work on your weekend with the

Perfectly Grilled Steak and The Secret of Packing

We are all entitled to unwind and have some fun.  Enjoy it!

Wishing you and your family an Awesome holiday weekend!!!  

Build Your Brand or Risk Extinction!!

Build Your Brand or Risk Extinction

This post is for employees, business owners, recent graduates… Anyone that isn’t planning to inherit their rich grandparent’s fortune… 🙂

Yes the economy is back… My clients are busy no matter their market and there seems to be enough work to go around.

Congratulate yourself for making it to this point, but now is not the time to get comfortable… It’s time to double down!!

Are you sharing content?

Are you creating fans?

Are you building a network?

If you’re not you’re competitor is…

This might not affect your bottom line today or tomorrow…

The problem is that by the time you realize that you need to start creating your army it will be too late…

Want to avoid extinction??

  • Start by taking a look at your social media profiles. Are they complete and current?
  • Is your content appropriate? Does your audience care that Kim Kardashian’s baby just turned 1?
  • Are you sincere? If not your audience will pick up on this right away.
  • Do you share content with a smile? You have heard the expression, you can hear a smile over the phone, well you can hear a smile in your writing.
  • Do you appreciate your network? Always thank your audience for listening to your thoughts and sharing your content.

Your turn – did I miss any?

What do you do to build your brand? I love reading your comments.

If you enjoyed it, please share with your network.

Are you using any other platforms? Let’s connect on Twitter, Facebook or G+.

Social Media Hacks that I Use Daily

Social Media Hacks that I UseMy customers constantly want to know how they are supposed to make time for all of this “social media stuff.”

Their days are spent responding to customers, creating sales and running the business…

Add your family responsibilities to the list, if you’re like me and have young children at home, your weekends are probably spent running from soccer to T-ball to dance class…

Where / How do you find the time?

Unfortunately none of these hacks increase the number of hours in a day, but they will help you maximize the time that you are putting into your social media efforts.

At least they work for me… and just a side note – I’m not affiliated with any of these sites in anyway, I’m sharing these apps because I really do use them and I think they can help.

The best part is most of them are free!

Ok, in the interest of time (haha see what I did there) let’s dive in –

BufferApp.com

This is an awesome tool. I use it to schedule (buffer) all of my tweets, posts to Facebook, G+ and LinkedIn. Buffer gives me all of the analytics – clicks, re-tweets, favorites, etc… Using this info I can figure the best times to post and what content my network finds valuable. If you Buffer a tweet with a photo – Buffer displays the photo in your newsfeed which is a huge benefit! A tweet with a photo is much more likely to be shared or clicked.

HootSuite.com

Another great tool. I use it to listen and monitor Twitter for keywords in my industry. HootSuite makes it really easy to browse your saved searches or lists and blocks out all of the noise. You can manage all of your social media profiles, schedule posts and see analytics. Their mobile app helps me stay connected through out the day.

TweetDeck.com

TweetDeck is very similar to HootSuite. It also allows you to schedule posts, save searches and gives you analytics. I used TweetDeck for years before I discovered HootSuite. Now I lean towards HootSuite only because I like the display better and I think the mobile app is smoother… That’s just my opinion, you may feel different. Currently I use HootSuite for listening and TweetDeck for responding.

PicMonkey.com

This is a simple web based photo editor that I use for almost every post that I make. It’s very important for the photos to display properly on each platform. PicMonkey makes re-sizing, adding text or cropping images very simple. The best part is you don’t have to be a graphic designer to use.

Pinterest.com

Yes, I know this is a social media platform – so how does it save you time? Many of my posts are interesting articles that I think my network will find value in. Rather than post them at midnight when most of my followers are sleeping, I save the link to a private Pinterest board and than come back later to post. This is a great way to curate content especially if you have the pleasure of working with a team. Another cool Pinterest trick is once you save your link, Pinterest will tell you who else has pinned that link. If you click on those boards, you can find new people to follow or even more content worth sharing.

Twitter.com

I use “Favorite” tweets similar to the way that I use Pinterest. I can favorite a few tweets per day, come back later and share them with my LinkedIn community or Facebook followers depending on what type of content it is.

Feedly.com

This is a cool site that allows you to create your very own newsfeed. You can choose from 20 different topics and you can even save RSS feeds. I love this site because, if you’re like me and a little OCD about having a clean in-box all of those articles that you plan to read are in one place, sorted and saved for you.

Paper.li

Paper.li is similar to Feedly, it pulls information from all over the internet. You can save RSS feeds, Twitter searches, even hashtags from up to 25 sources. Once you decide which sources to use Paper.li formats all of this info into a digital newsletter / newspaper. You can set up the frequency of the newsletter and than have it sent to you network, or you can use it just to curate content.

Alltop.com / Buzzfeed.com / NPR.org

These are all sites that I visit regularly to find interesting articles. I can search by topic, what’s trending, and what’s hot. There is a ton of information here.

Shareaholic.com

I recently added Shareaholic to my blog, in minutes I was able to add all of the social share buttons that I needed. You can customize the button layout, display a counter and choose the placement. At the end of my posts Shareaholic added a “related topics” section. In this section of my blog it displays links to other posts that my reader may be interested in – this is a great way to keep a reader clicking on your site!

Yoast.com

If you’re using WordPress, you have to install Yoast. It helps you with all of your SEO. It checks your keywords, meta tags, gives you tips on your content and the list goes on. Even if you only use half of the capabilities, you will be way ahead of the game.

Animoto.com

A web based software that allows you to turn photos into videos that you can than share on your social platforms. It’s as simple as uploading your photos and picking your music. This is an easy way to upload content to your Youtube channel. I made this video in 5 minutes.

Aweber.com

This is the only tool on the list that you have to pay for. I use Aweber for all of my email marketing, creating my list and sending out auto responders. There are similar services out there like ConstantContact.com Mailchimp.com and iContact.com I prefer Aweber because there are a bunch of tutorials on their site and if I can’t figure out how to do something, their customer service rocks!

You Can’t Succeed without Putting in Time… Hopefully These Hacks Will Help You Make Better Use of the Time You’re Putting in….

Your turn –

Do you have any to add to the list?

If you found any value in this post please share with your network.

Thanks!