We have already discussed annoying Facebook posts and mistakes that many small businesses make using Facebook.
Today I want to focus on a simple plan that will help you succeed on Facebook.
Listen & Respond –
This one sounds easy and yet so many businesses miss it. Listening is the key to success in any relationship – at least that’s what my wife tells me… 🙂
Most companies are rushing to get their message out and forget that social media is all about having relevant conversations. You must check in a couple of times per day to keep the conversation going.
Tell Other Peoples’ Story –
This isn’t just good karma. Giving a shout out to other people in your network or highlighting your super fans accomplishes two things. First the person that you made look like a rock star will reciprocate. Second others in your network will see that you give back and will also want to help you. This creates a cycle of social media success for you and your network.
The 80 – 20 Rule –
This one doesn’t need much explanation. At most 20% of your posts are sales pitches, more than that and you will lose fans. I pinky promise. 🙂
Educate & Entertain –
The other 80% of your posts should focus on educating and entertaining your fans in the hopes to build a bigger network. Think about the way you use Facebook personally. You check out your newsfeed to catch up with friends and family, maybe laugh or learn – your fans use Facebook the same way… So give them what they want.
Post Consistently –
I always try to post at least 3 – 4 times per week. Whatever frequency you decide works for you please commit to it.
I hate when a company clogs my feed with a bunch of posts, disappears for a week and shows up again for a few days, then goes AWOL… This strategy doesn’t fly – use software like BufferApp.com to help you schedule your posts.
I always try to over deliver so here is tip #6 –
Change Your Cover Photo Monthly –
This is an easy way to stay top of mind. Take a look at what happens on your personal page when you change your cover photo. Generally that picture / post gets a bunch of “Likes” – this works the same way for businesses.
If you stick with this plan your Facebook community is sure to grow.
Your turn – do you have any to add?
Post a link to your Facebook page in the comments and I’ll be sure to give you a “Like”
I help closet, cabinet and hardware companies expand their business with social proof… Email me if I can ever help you.
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