The Week in Review 3/8/14

The Mayor week in Review

Here are a few things that you might have missed in our community –

On Twitter

Changing the language on your opt-in from “Get Email Updates” to “Download Now” will increase subscribers?  Check out the other 6 tips here – 7 Tips to Increase Your Blog Subscribers

Are You Seeking Content Marketing Inspiration?  Did you know March was National Crafts Month?  I bet most of you have installed / organized a craft room.  Maybe you could post a weekly pic on your Facebook or Houzz page.  Maybe you could write a blog post about organizing craft rooms…

On Google+

11 Fresh Bedroom Trends for 2014  I’m still learning how add value on this platform.  If you have a profile make sure to add me to your circles.

On LinkedIn

Mark Mitchell asks “Are men ready to reclaim their manhood through DIY?”  Could you take advantage of this trend?

This should be enough to keep you out of trouble.

Have a great weekend!!

The Week in Review – 3/1/14

The Mayor week in Review

Good news only 19 days until Spring!

The bad news – it looks like we have another 6+ inches of snow starting tomorrow…

After we are all done stocking up on bread, milk and eggs – take some time to catch up on the stories that you might have missed… 🙂

Here are the highlights –

On Houzz –

Denise Butchko and I created an Ideabook at KBIS 2014.  “Kitchen Trends The Experts are saying are HOT, HOT, HOT”  This Ideabook is being shared on over 20 different profiles and if you would like to be a contributor or just have it show up on your page – include your email address in the comments below.

We thought this would be a great way to help our friends in the kitchen industry.

On Facebook –

This post received 5 times more views than any other post last week.  Turn Your Closet Into A Functional Home Office  Have you turned a closet into an office?  Do you have any photos?  Upload your pics to my Facebook page or tag me in your photos…

Facebook changed their rules again and this will benefit the both of us – Stay tuned more to come on this next week…

On Twitter –

How to Read a Business Book in Less than an Hour I haven’t tried this yet.  If anyone has, I would love to know if it works.

This should be enough to fill your snow day.

Have a great weekend.

Happy Shoveling!

What Can You Learn From FTD and 1800Flowers??

images

2 weeks ago was Valentines Day and the weather in the Northeast was terrible…

Snow and ice covered the roads for most of the day.

The problem was that FTD and 1800Flowers had promised their customers “guaranteed delivery.”

As you guessed many of those orders where late, flowers were dead or undelivered…

This led to a social media beat down from their customers… There were so many negative tweets that it was a story on the local news…

Here are a few of the unhappy tweets –

Peter Kim ‏@mrpeterkim  Feb 15 @ftdflowers a loyal customer for 6 years, this experience is making me rethink your services for future occasions.

KWH ‏@kwh1183  Feb 15 @ftdflowers no resolution as of 11:20 central. No flowers received and even got salt in the wound that delivery actually happened via email

patrick parks sr ‏@pjuansr72  Feb 15 @1800flowers @pjuansr72 was very disappointed being my first time ordering from you guys 4 my order not 2 show up at my wife work very upset.

kathlyn watson ‏@kathlynn_mariee  Feb 13 #1800flowers @1800flowers this is absolutely PATHETIC .. My fiancé who is overseas is mortified right now. #appauled pic.twitter.com/Cm5kfDHaVq

flowers

If you search Twitter today you will still find people complaining about their experience…

I know you’re sitting there saying that the customers are being unreasonable – the weather was out of your control…

I agree and I think most of your customers will agree also –

But and it’s a big BUT –

Your apology must WOW them… Turn this situation into an opportunity to shine.

Make the apology so AWESOME that your customers can’t wait to tell it…

The news report that night could have been about what a great company FTD or 1800Flowers is, rather than how they failed…

What do you do if something is backordered, you need to reschedule an installation or you have a service call?

You have a chance to do something memorable… Are you?

I would love to hear how…

The Week in Review – 2/1/14

The Mayor week in Review

Yes tomorrow is “The Big Game” and we will all be watching…

More importantly KBIS/IBS kicks off on Tuesday – they are expecting over 50,000 attendees!!

Denise Butchko and I are teaching a session – “How to use Houzz to bring Home Profitable Projects”

We are super excited and if you have time hope that you will attend.

So in the spirit of KBIS…

Here is your week in review –

On Twitter –

All you need to know about KBIS in one place

5 Rookie Networking Fails and How to Avoid Them

On LinkedIn –

7 Ways to Maximize your Sales Results at a Trade Show

Mark Mitchell posted – New Homebuyers Want Upgrades

On Facebook –

10 Questions to ask before you Renovate that Small Kitchen

I’m off to finish up packing…

If you will be in Vegas be sure to reach out to me… I would love to catch up with you!

Safe Travels.

5 Ways to Consistently Curate Content

The word Content on a cork notice board

Say that 10 times fast…

Creating fresh content for your audience isn’t always easy.

Other obligations and/or life get in the way…

Another way to give back to your network is by sharing articles, blog posts or videos that you find value in.

Believe it or not this is a lot more time consuming that it sounds.

In the beginning I would spend hours searching the web for the right article…

Keeping in mind my different audiences on different platforms.

Until I learned a few tricks and came across some websites that help with grabbing content worth sharing.

Best of all – these tools are all free –

Feedly.com is a site that allows you to pick the topics you are interested in.  These topics range from technology to fashion to business.  Within each topic you can than pick the news source that you want to save and feature in your feed.  These are credible sources like Business Week or Fast Company and are usually a good source of information.

Alltop.com is similar to Feedly.com. The amount of information available to you is incredible.  I lean towards Feedly because it easier to scan and personalize, you may prefer Alltop.  Both are worth checking out and bookmarking.

Paper.li is designed to be a digital newsletter.  It automatically searches the web for up to 25 topics and lays the stories out like a newspaper.  The layout makes it really easy to scan.  You can change the topics or content sources anytime.  I like to use Paper.li to save Twitter # “hash-tags.”

A private board on Pinterest.com.  I get a lot of my social media done after hours, which isn’t always the optimal time for sharing…   Pinning the story to a private board makes it really easy to share later.  This tip came from a Guy Kawasaki webinar that I attended.

“Favoriting” tweets on Twitter is similar to a “Like” on Facebook.  I use the favorite button a little different.  If I’m scanning Twitter and see a tweet with a link to an article that I think might be interesting, I “favorite” it.  Twitter saves your “favorited” tweets so you can access later – I find this a great way to maximize my time on Twitter.

Your turn – Are you currently sharing content with your audience?

How do you manage the articles?  What sources are you using?

Do you have any questions?  Post them below, I’m happy to help!

Thank you for reading!!