This year I started doing something different with my blog.

Every post has been about ways that you can increase your bottom line without adding any overhead to your operation.

The number of email responses that I have received this year has more than doubled.

Thank you so much for your feedback, I’m glad you are finding value in these posts.

The easiest thing to do, is to stop selling white melamine!!!

Think about it – it doesn’t require any additional labor to drill and band premium panels.

I know your customers are on a budget.

I know up-selling can be difficult, but when you can, sell something besides white.

There are a couple of ways to do it while still being sensitive to your client’s budget.

Richelieu is the largest importer of Italian melamine and it’s a great way to differentiate yourself from your competitor.

It could be pricey for some clients, but why not just upgrade the faces?

Richelieu also started bringing in melamine from Spain.  We brought in 10 colors specifically for closet mfrs.

It’s a double-sided light texture, includes four linens, four wood grains and two solids.

It’s a small step up from white melamine but much less expensive than what is currently on the market.

I have some kitchen customers using the linens as their cabinet interiors with high end glossy or super matte doors.  It’s a really cool look and again just another way to differentiate yourself.

Your goal should be to reduce your dependency on white melamine.

Not only will you make more money, but so will your designers and possibly your installers – everyone wins.

What percentage of your installs are white?

Have you had success offering complimentary faces?

What is your second most popular color, if it is summer flame or candlelight, you need to update your offering… It’s costing you business.

If you would like more info please comment below or reach out to your local Richelieu rep.

Thank you for reading.