New Lighting From Tresco by Rev-A-Shelf

In a recent post we discussed how easy it is to add lighting to your job as long as you know the basics.  Today I want to give you a sneak peak at the new lighting products that are getting ready to hit the market.

New Wireless Dimmer –

The receiver gets plugged between the mounting block and the transformer.  The wireless remote can be surface mounted, recessed or placed on a shelf.  It can control up to 8 different transformers in the same room and comes in black or satin nickel.  With this dimmer all you need to install lights is an outlet.  This will save you countless hours of hiding wires.

No Power, No Switch, No Problem –

Having a wireless switch is great – but what are you supposed to do if you don’t have any power??

Tresco has developed a series of USB rechargeable and battery-operated lights with built in motion sensors. This is the easiest way to light up drawers and cabinetry.

There will be more info available in the coming weeks – Stay Tuned…

If you are working on a job that requires running LED tape or puck lighting, Tresco has made that easier too!!

Tresco offers a FREE lighting layout design service. All you have to do is upload your drawing to their site – Here is the link

Give them up to 48 hours and they will respond with a layout and a parts list that you can take to any Tresco dealer.

No more stressing over where to put the lights or which type of lights to use….

No more phone calls from the job site – “We are short 3 cables and can’t finish”

Stop passing the lighting part of the job to your electrician – keep that profit for yourself.

Your turn – do you have any lighting questions?

What type of experience have you had?

For more information email me @richdemarco@optonline.net or contact your local Tresco distributor.

 

 

What is Houzz? Why you MUST participate & How to Setup your Profile?

Closet Organizers Bringing Order To Messy Closets Concept

What is Houzz? Why you MUST participate & How to Setup your Profile? Houzz is a social media platform that brings together architects, builders, contractors, designers and the people that are interested in their services… Anyone that works with homeowners MUST have a complete and active profile!

Humor me for a second while I bore you with the statistics –

According to Houzz-

  • They have over 35 million monthly unique users.
  • 84% of homeowners hired a pro in 2014.
  • 55% of homeowners are planning or continuing a new renovation.
  • In the next 6 months 21% of homeowners are planning to purchase a new closet or garage.

Is it just me or can you hear the cash register ringing??

Personally I have been using Houzz for the last three years… I sell B2B so you might be wondering why would I waste time with Houzz…

My profile generates 5 – 10 leads per month and I pass those leads along to my customers…

The leads alone score me major brownie points and the response that I receive when one of those leads turns into a job is AWESOME…

The customer loyalty it creates is huge!!

Still not convinced you need a profile?

My clients that track their click thru rates and average length of visit, saw increases in both when they were found with Houzz vs a search engine.  Are you beginning to see the value?  Maybe you’re concerned that you won’t have time for another platform…

The good news is that once your profile is set up – spending as little as an hour per week will generate leads.

Setting up your profile is easy.  Fill out as much information as possible, think about searchable content when filing out your bio.  Use industry keywords – storage, walk-in closet, custom closet etc… If you are a member of the ACSP make sure to include it along with the ACSP badge.  Include links to your website and other social media platforms.  If someone finds you here, you want to give them an opportunity to “hang out” with you in other places – this helps build your relationship!

Once your profile is setup now it’s time to upload photos.  Photos can be uploaded to either projects or ideabooks.

Projects are job specific – an example is “Designing Mrs. Smith’s Shoe Closet.” This project folder might contain before and after photos and obstacles that had to be overcome.

Ideabooks on the other hand are more general – “Must Have Accessories for Your Luxury Closet.”  This ideabook might contain photos of belt & tie racks or different types hampers, pants racks etc..

After your photos are uploaded and sorted – Houzz gives you the ability to tag your photo. Tagging is a way for you to highlight items in your picture.  These tags are searchable and can include links back to your site – this is another way to drive traffic…

Only two more steps and your profile is complete…

Houzz wants you to include a Houzz Badge on your site… I know what you’re thinking… I’m not a computer tech – what’s this going to cost me?

Houzz makes this really easy, especially if you’re using WordPress.  All you have to do is cut and paste the HTML code, I was shocked that it only took me 5 minutes and I love the way that it looks on my blog…

The last step may take you a couple of days to accomplish… Your profile needs three recommendations to be viewed as complete.  I found the best way to accomplish this is review a few of your professional partners – most will return the favor.  It’s easy to do – click on a their profile and click write a review. You can have three done in 15 minutes.

Get started with your profile today and – take advantage of this niche platform…

Are you already on Houzz?  What has your experience been like?

Have you seen the Houzz June 2015 report?  Denise Butchko and I review what thisnew data means for you and your marketing efforts.  Click Here

Adding Lighting to Your Job is Easy Once You Know the Basics…

Adding Lights to Your Job is Easy Once You Know the Basics

Janet Stevenson of Closets and Cabinetry by Closet City won the 2015 Top Shelf Award with  her project “Personal Boutique”

LED lighting adds a WOW factor to your work – that’s why the trend is so hot right now. Customers love the look and the fact that they can spotlight their favorite Louie or pair of Manolos.

My customers that are currently selling lights love it to because their average sale is going up and once you get the hang of it – it’s really not that complicated.

Let’s start off with some basics –

The most cost effective ways to light an area are with puck lights or LED tape.

There are many other options on the market and unless you are doing super high end or commercial the price will scare off your client.

“Rule #1 – Pucks or LED Tape is the most cost effective way to go”

How to decide between pucks and tape –

Pucks are great if only lighting a couple of upper cabinets or accenting your favorite collectable.

The downside to pucks is each light has to run back to the transformer or mounting block – the wires could get messy – imagine having 12 pucks in a large walk in.

Typically you would need a transformer for each wall to make running the wires a little easier – each transformer will cost you about $35 and each transformer could require a switch if the outlet is not already controlled by one. Leading to additional money and wires.

“Rule #2 – Pucks are great for accent lighting or smaller jobs”

When is LED tape the best option –

Tape is great when you want more of a functional light.

Many of my accounts run the tape above closet poles or behind fluted moulding, when lighting a closet. It works underneath upper cabinets to light counter tops or prep areas.

“Be careful when adding lights above a mirror in a hutch section – the reflection is distracting”

The major benefit to tape is it’s a linear light, which means that each piece of tape can be connected to the previous piece – you don’t connect each piece to the transformer.   This saves you money on transformers, switches and labor.

“Rule #3 – Tape is great for walk-in closets, work areas and commercial applications”

Warm vs Cool Lights

LED lights come in a wide range of colors – to keep it simple there is a warm yellow light and a bright white light – think the Apple store. Most of your clients will believe that they want a bright white light, that isn’t always the best choice.

The white lights work great in a contemporary situation – if you are building white closets or anything glossy. The white lights will brighten the material.

Warm light works better in most other situations. Warm light will bring out the grain in the wood.

Of course this is personal preference – a good way to remember is –

“Rule #4 – Warm (W) for Wood grains / Cool (C) for Contemporary”

Switches

If your client has an outlet controlled by a wall switch – skip this section, pour your favorite glass of Merlot and relax – you’re done.

Not so lucky – there are a ton of options. The two types that I typically sell are a basic rocker switch or a remote dimmer.

The rocker switch is a cost effective way to control the lights – the installation is easy – a ¾” hole in your panel, push the switch in the hole and connect the wires between the transformer and mounting block. The biggest problem is hiding the wires, most hide in fluted columns or backing.

The dimmer switch is a little more expensive, but there is no additional wiring.   Plug the sensor into the transformer and you are done. Many of my customers offer this as the only option so that they don’t have to worry about additional wires.

“Rule #5 – Controlling the lights with a remote is easy!”

These are a few of the basic questions you need to ask yourself when considering lighting.   Lighting has a come a long way and is made with the installer in mind. There is no reason for you to lose this work to the electrician.

Are you offering lighting in your jobs? What has your experience been like?

As always if you have any questions please post in the comments section below or send me an email at richdemarco@optonline.net

Wishing You an Awesome 4th of July!

statue-of-liberty-738700_1280

4th of July is Saturday and we are all hustling to get “it” done…

With everyone being so busy I thought today would be a great day to Thank You for being part of my community.

I’m truly humbled that you allow me to share my thoughts and ideas with you.

Thank you so much for reading!

I always try to give you value in these posts –

Today rather than working on your business lets work on your BBQ –

Check out Bobby Flay’s Perfectly Grilled Steak and Honey & Beer Glazed BBQ Chicken.

We are all entitled to unwind and have some fun.  Enjoy it!

Wishing you and your family a Happy & Safe 4th of July!

Festool Cuts The Cords…

Festool Cordless Track SawThis is for all of the Festool Fanatics out there… Festool figured out how to make their product a little better – it’s now battery operated!

Many of the Festool users love the fact that they can cut right inside the closet because it’s 90% dustless.

The problem has been, typically there isn’t any power in the closet.  That’s not a problem anymore.

Check out this cool 2 minute video –

I would love to hear from you –

What is your favorite Festool?