Today I would like to get back to things that you should be doing to increase your leads…
I know I said the magic word – We all want more leads…
How do you get them??
You can keep wasting money on pay per click and traditional advertising or you can start investing in social media, SEO and email marketing…
I know your eyes just glazed over… This is important and the future of your company depends on getting started.
Create a “complete” profile on the platform of your choice…
Pick anyone that you like –
It doesn’t matter which you decide on because your customers are there… Each platform requires a different strategy and form of engagement. Pick the one that you feel most comfortable with.
Think and act like your ideal customer.
What is important to them? What questions are they asking you before they buy?
Give them that information. This creates better quality leads and will help you work with the type of clients that you want to work with.
Provide value for free without expecting anything in return…
Giving is easy – not expecting anything in return is the hard part.
If you’re keeping score, in the long run you will lose.
Respond to all comments… Especially the bad ones.
If someone calls to complain I’m sure you do your best to fix the problem…
What happens if that same customer tweets to 1000 of their closest friends and you don’t respond… I know you’re not on Twitter so how can you respond…
Guess what your competitors are there and if they are doing their job on social media they have a perfect opportunity to steal your client…
I would love to hear from you.
Have you started using social media? What has your experience been like?
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