Being a customer can be painful, especially if you are more comfortable being the sales person. My wife and I have begun the search for our new couch. We knew the color, size and style, all we need to do is find a company that can deliver this at the right price and in a reasonable amount of time. I believe I am the perfect customer, I know what I want just give it to me and lets all move on with our day. This should be easy right? Boy was I wrong…
The first chain store, had a great showroom, a couple of couches that fit our criteria and they could get it to me fast – less than a week. The sales woman was juggling my family as well as another – which I guess is ok had I not been with my 3 children!! My oldest is 4 so you can imagine how much fun this was.. After I was finally given a price, she tells me that she can do better, she’ll be right back.. Well I hope the other family bought the couch they were looking at because I couldn’t wait any longer.. It was too painful.
The second store was an independent company who also had a few couches to choose from. The salesman knew his competitors and knew his price was aggressive, but would take 6 weeks to get it to me. We all know 6 weeks turns into 8 weeks, his big pitch was everyone else was a bad company and sold junk. I didn’t like his product enough to wait, and his attitude really bothered me…
We hit one more store.. Again keep in mind, still with the kids, which are now over tired and just as cranky as me… This was another chain; they could get it to me quick and at a fair price. It wasn’t my favorite couch but, with 3 kids it won’t last very long anyway. The salesman offered my wife and I a cup of coffee, he gave the children a lollipop and a balloon. This kept everyone quiet and happy long enough to fill out the paperwork…
I bought something that was not my first choice because this salesman understood my pain and tried to make it go away. He separated himself from the pack and earned his commission. Is buying something from your company painful?
Please consider me a resource and reach out to me if I can help you or your organization… richdemarco@optonline.net
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