Using Facebook to Fill your Funnel…

 

I have to admit that in the beginning I was anti-Facebook… I couldn’t understand why I would want to know what someone that I knew 20 years ago was eating for dinner.

In the last 2 years I have completely changed my outlook on Facebook and social media – I hope after you read this you will too!

Facebook was the first social media platform that I used to build “The Mayor of Hardware” brand… With over 500 million users I was sure that I could find a few friends…

The first thing that I had to do was create my personal page… It took minutes and I have to admit that as I made connections there was a sense of satisfaction… Almost like the pulling the plastic off of that new iPhone for the first time, you can’t explain it but it’s a great feeling…

I use my personal page as “business casual” sure I am connecting with friends from my past, but I am also connecting with many customers and colleagues.  Getting a glimpse into their personal life solidifies our working relationship…

Next it was time to create my business page – this was equally as easy.  The main difference between the two is instead of adding friends I was adding “Likes.”

Once you reach 25 “Likes” be sure to create your vanity URL.  You must visit facebook.com/username to pick your name.  You only get make one shot so make it a good one!

If you don’t have a vanity URL you will look like a newbie…

The second thing that I did was create custom tabs…I know I just lost you – what’s a custom tab?

See screen shot below… Facebook allows you can create up to 12 custom tabs.  My tabs contain a sign up form, links to my blog, photos and links to my other social media platforms.  It allows people that find me on Facebook to see where else I am “hanging out” and hopefully they will join me.  This is another way for me to engage my clients.

The last thing that you have to do is show up regularly!  You should be sharing content at least a couple of times a week.  Funny works well on Facebook, be sure to mix it up – remember this isn’t about you, it’s about your audience.

Big Bold Tip Coming At You…

Please make sure to interact with anyone that comments on your photos or posts… This is social media – You Must Be Social!

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I help individuals and organizations to be successful… If you have any questions about social media or hardware please contact me at 347-723-7433 or you can email me at richdemarco@optonline.net

 

Your Social Media Tip – “Tweeting” all the way to the bank…

That’s right you heard me… Start tweeting today and watch your leads and internet traffic increase tomorrow…

Ok so it might take more than a day to see results, but if done effectively I know that tweeting not only will help your marketing efforts, but it will lead to sales… It has for me.

Not on Twitter?  Don’t know where to start?  Here are 5 tips to get you started –

Set up your profile.  This is not as painful as it sounds…  My tip here is to upload a high quality photo of yourself – not your dog, cat, car, or your company logo… This is about getting to know you.  Your background image can be something creative, to show off your work.

Who to follow?  I follow anyone that has something to do with my industry… This keeps me up to date on all of the industry gossip and makes me available if needed.

You’re ready to Tweet… What do you say?  The biggest tip that I can give you is don’t tweet sales pitches… That’s not being social… When you meet someone new do you start the conversation by giving him a sales quote?  Not the best way to make friends… Tweet info that you think your target audience will find valuable.  Include a link when possible.

What’s with the #?  No this is not a number sign, it’s referred to as a hash tag.  This is used in Twitter as an easy way to search topics, or keep track of conversations.  I always include #Closets in my tweets.  If anyone is searching closets all of my tweets will come up.  A hash tag can be placed anywhere in your post, by placing it in the beginning or middle you are ensuring that your hash tag will not be cut off if you get ReTweeted (RT)…. See last tip…

Show some love with a ReTweet!  A ReTweet (RT) is when one of your followers finds your post valuable enough to RT it to their audience.  RT’s are great because it spreads your tweet to all of their followers, which will help you get more followers and build more relationships… Make sure to always thank the person for ReTweeting you otherwise they might not do it again!

That’s all you need to know to get started… Create your account today and begin building your audience.  Follow me at https://twitter.com/#!/MayorOfHardware  I’ll be sure to follow back.

Have a success story or any of your own tips that you would like to add?

Have a Twitter question?  Please feel free to contact me at richdemarco@optonline.net

Happy Tweeting!