6 Hour Social Media Strategy

6 Hour Social Media Strategy

According to Social Media Examiner –

25% of Small Businesses Spend 6 – 10 hours

each week on social media marketing.”

I asked my network what they thought – many of my followers responded that even if they had that time to spare – they wouldn’t know what they should be working on.

That got me thinking what a 6-hour social media strategy could look like –

To keep things simple I’m going to focus on 3 platforms – Facebook, LinkedIn & Houzz.

8:00 a.m.

  • Post to Facebook – Share a tip / cool photo / ask a question

20 mins

12:00 p.m.

  • Respond to any comments on your Facebook post.
  • Scroll your Facebook Feed, see if there is anything that you can comment on.
  • Scroll your LinkedIn Feed, see if there is anything that you can share or comment on.

20 mins

4:30 p.m.

  • Respond to any of your Facebook or LinkedIn comments. If no comments, find something to comment on.

10 mins

8:00 p.m.

  • Scan the Houzz discussion board, see if there is anything for you to comment on.

10 mins

This strategy gives you an hour per week of cushion… You can search for more content worth sharing, create your own or have a glass of wine… 😉

There is a lot time allocated for responding and interacting with your network. That’s one of the most important things that you can do –

“Focus on listening and responding not shouting at your community”

The above times are suggestions, pick whatever times work for you. I try to “check in” every 4 – 5 hours when I can.

Once you get into a rhythm you can alternate your posts between the different platforms.

You will also be surprised at how much you can do from your phone while you’re waiting on line at Starbucks or watching TV.

I wrote this post for all of the naysayers out there that tell me they don’t have time for social media.

Having a social media plan doesn’t have to take up your entire day.

If you would like to learn more about social media –

Click Here to register for a free social media course taught by myself and Denise Butchko.

I help my customers build a social strategy that creates authority, social proof and generates the leads that they want.


Skipping This Simple Step Could Be Sabotaging Your Social Media Efforts

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Did you know that –

Photos account for 62% of all brands posts, and 77% of all engagement.”

-Simply Measured

It’s more important than ever for you to not only include photos in your posts, but to make sure they display properly.

It only takes a few minutes to resize your photos and yet so many companies aren’t doing it.

If you’re not a graphic designer and don’t have any idea of how to use Adobe Photoshop – I strongly suggest using Picmonkey.com. This totally free site will help you resize your photo in seconds. I have been using it for years and never downloaded a virus.

Unfortunately every platform does require a different size image – some like squares or rectangles, they have different heights and widths…

How many times have you scrolled your Twitter feed and only been able to read half of that quote or seen part of the pic. Twitter moves so fast that if you can’t catch their attention, your audience will just keep scrolling.

According to Bufferapp.com –

“Tweets with images receive 150% more retweets than those without.”

I can’t think of anything that can increase your batting average more than a properly sized photo.

But how can you keep all of the sizes straight?

Glad you asked –

Denise Butchko and I created a downloadable cheat sheet for you to keep as a reference. Click here to get the cheat sheet.

If you have any questions about social media or how I can help you with your efforts please don’t hesitate to send me an email at richdemarco@optonline.net.

Happy Posting!!

Using Social Media For Your Business? Don’t Make These Mistakes –

You have finally decided now is the time to get involved with social media – That deserves an all caps – AWESOME!!

It’s the best thing that you can do for your business and your brand, as long as you don’t make these mistakes…

Social Media Small BusinessDiscuss Controversial Topics

This is at the top of my list and I know you’re reading this and saying – Duh…

I can show you multiple Twitter and Facebook Company accounts that are constantly posting about politics and it will only get worse as election season gets closer.

You don’t do that – Great!

What about on your personal page?

That is just as bad – once you put something online out it can and will be found.

I do my best to ignore those conversations. You don’t want your brand to be known as the next Sean Hannity.

Constantly Post Sales Pitches

Here is some tough love – nobody cares about your white sale as much as you. People don’t go to Facebook to be sold. Your potential customer is hanging out on Facebook to catch up with friends, maybe learn something new or take a quiz to find out which Seinfeld character they act like.

Don’t get me wrong sharing a sales pitch 10% of the time is ok, just make it less in the form of a coupon and more in the way of educating your client.

For example – Explaining the difference between a floor built closet and a hanging closet is great info for anyone looking and trying to make an educated decision. By showing your expertise it might make your phone ring.

Ignore Your Community

The point of social media is to – wait for it – Be Social! Yes you do have to respond to every comment and yes it should be a timely response… Not two days later. Your followers are watching everything that you are doing before they consider calling you. This is how people shop today – if you are not responding or worse respond negatively they will move on to the next company.

Go MIA For Months at a Time

This is almost as bad as ignoring your network. Imagine if you were dating someone and after the second date they disappeared for 3 weeks. When they showed up again – how would you respond? What if after the 3 weeks they showed up and asked to borrow $20? I agree ridiculous…

I have some bad news for you – when you disappear for weeks and than post a coupon or ask people to visit your showroom without establishing a relationship you’re creating the same emotion.

Are you using Facebook / Twitter?

What have you experienced?

Do you have any questions?   Leave them in the comments section below. I love to know what you think.

Thanks for reading.

5 Steps to Succeed on Facebook

5 Steps to Succeed on Facebook

We have already discussed annoying Facebook posts and mistakes that many small businesses make using Facebook.

Today I want to focus on a simple plan that will help you succeed on Facebook.

Listen & Respond –

This one sounds easy and yet so many businesses miss it. Listening is the key to success in any relationship – at least that’s what my wife tells me… 🙂

Most companies are rushing to get their message out and forget that social media is all about having relevant conversations.  You must check in a couple of times per day to keep the conversation going.

Tell Other Peoples’ Story –

This isn’t just good karma. Giving a shout out to other people in your network or highlighting your super fans accomplishes two things. First the person that you made look like a rock star will reciprocate. Second others in your network will see that you give back and will also want to help you. This creates a cycle of social media success for you and your network.

The 80 – 20 Rule –

This one doesn’t need much explanation. At most 20% of your posts are sales pitches, more than that and you will lose fans. I pinky promise. 🙂

Educate & Entertain –

The other 80% of your posts should focus on educating and entertaining your fans in the hopes to build a bigger network. Think about the way you use Facebook personally.  You check out your newsfeed to catch up with friends and family, maybe laugh or learn – your fans use Facebook the same way… So give them what they want.

Post Consistently –

I always try to post at least 3 – 4 times per week. Whatever frequency you decide works for you please commit to it.

I hate when a company clogs my feed with a bunch of posts, disappears for a week and shows up again for a few days, then goes AWOL… This strategy doesn’t fly – use software like BufferApp.com to help you schedule your posts.

I always try to over deliver so here is tip #6 –

Change Your Cover Photo Monthly –

This is an easy way to stay top of mind. Take a look at what happens on your personal page when you change your cover photo. Generally that picture / post gets a bunch of “Likes” – this works the same way for businesses.

If you stick with this plan your Facebook community is sure to grow.

Your turn – do you have any to add?

Post a link to your Facebook page in the comments and I’ll be sure to give you a “Like”

I help closet, cabinet and hardware companies expand their business with social proof… Email me if I can ever help you.


Is Your Facebook Business Page Making These Mistakes?

Is Your Facebook Business Page Making These MistakesIn an effort to increase my presence on Facebook I began researching business pages relating to our industry…

I was shocked at what I found…

I compiled a list of some of the things that irritated me –

A personal page set up as a business page… This is wrong on so many levels.

  • The first problem is that your page can’t be “Liked.”
  • Second problem your page will not appear as a Facebook place which means no one can “Check In”
  • Problem number three – no custom tabs. You might not think these tabs are important, but they help you create traffic to other platforms, give creditability to your page and increase user engagement.

Are you showing up regularly? I know what you’re thinking… Do I have too? YES!

A page that hasn’t been updated in weeks, months or even years (I’m not exaggerating) gives the impression that you don’t care.  Maybe you don’t care about Facebook, but what if your customer does?

Not the best way to make a good first impression.

Believe it or not there are businesses that still have an incomplete profile – really?

There’s that I don’t care attitude again… Not to mention that a completed profile containing keywords benefits you!

Here’s the thing Facebook was created more than 10 years ago in a college dorm room…

The kids that grew up with Facebook are now in their early 30’s and entering the next stage of their lives…

Settling down, building families… At some point all of these kids are going to need your services.

Where do you think one of the first places they look will be??  Ding Ding Ding… Yes Facebook!

Visit my page, what do you think?

What Facebook habits rub you the wrong way?

As always if I can be of any assistance please don’t hesitate to contact me at richdemarco@optonline.net