Luxury Closets Need Luxury Doors…

The last couple of weeks we spoke about Lisa Adams and the features of a $100,000 closet – here’s a link if you missed it.

If you follow me on Facebook you saw the Clos-ette video discussing $100,000 closets and acrylic rods…

These closets have everything – and are AMAZING!!

One thing that never comes up in any of these videos is the entry door to the closet…

The above video shows the Bortoluzzi sliding doors system distributed by Salice.

I love this video – even though it’s not in English the music makes me want to dance and I can cut a rug… :0)

You can see how one door travels in front of the other and clears the edge pulls.

This system works for small or large doors, it features soft open and soft close…

It can be opened by hand or with a remote control… Nothing says luxury like a remote control door!

Yes this hardware is expensive and the cabinet construction must be precise – which will limit your competition – that’s never a bad thing…

Contact your local Salice distributor for more info or feel free to email me at richdemarco@optonline.net

 

Closet Doors Get a Face Lift…

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Last week I created content for you to share with your customers…

“Getting Ready For Your New Custom Closets” – It was one of my most viewed blogs ever!!  Here’s the link in case you missed it 

Since it was so successful I thought I would try it again –

If you haven’t noticed, sliding doors are everywhere and the trend isn’t going away…

Here is a link to an Ideabook on my Houzz profile called “Closet Doors Get a Face Lift”… 

Feel free to share the Ideabook with your audience…

As I always I’m trying to think of new ways to help you stand out in the crowd.  If I can be of any assistance please don’t hesitate to contact me at richdemarco@optonline.net

 

BIG improvements to BI-FOLDING doors…

I know what you’re thinking… Bi-folding doors really?  The best improvement was getting rid of them 30 years ago… and I agree those louvered doors never worked properly, needed constant adjustment, and always fell off the track… BUT…

Yes that’s a big but  – (insert joke here)

Imagine if bi-folding doors did function properly…  You would have access to the entire closet!

Dreams can come true… See the new bi-folding doors in action.

What do you do when a client asks for closet doors?  Are you walking away from that business?

If you would like more information about bi-folding or sliding doors please feel free to contact me at richdemarco@optonline.net.

Your Hardware Tip – Design Trends that you should Listen to…

Over the last month we have reviewed adding lighting to your designs, how installing sliding doors can add to your bottom line and the overall European influence on our industry.  This may be more prevalent in the New York market, but this trend is spreading across the country.  It’s much easier to ride the wave than to try and fight it….

I know lighting is expensive, I know installing sliding doors can be difficult if the opening isn’t square, but I am telling you this is what your customers want…

I’m the Mayor of Hardware, not the Mayor of Design so what do I know…

Well I’ll tell you – actions speak louder than words – Rev-A-Shelf recently purchased Tesco Lighting, Hafele is promoting the new LOOX LED lighting system.  I’m sure that these companies have done their research…

Still not convinced, check out this article from Pulse magazine – http://www.lipulse.com/real-estate-home/article/european-american-synergy/

There will always be a market for the least expensive closet, but is that what you want to be known for?  Do you really want to be in a race to the bottom?  Is the bottom ever hit?

Don’t you think it’s worth your time to develop a system and train your designers on these products?  If you sold lighting and sliding doors to only 10% of your customers, what does that equal at the end of the year?

What are your thoughts?

I help individuals and organizations to be successful… For more information about lighting, sliding doors or just to say hello, feel free to contact me at 347-723-7433 or you can email me at richdemarco@optonline.net.

Your Hardware Tip – Sliding doors could increase your sales…

You go into a client’s home and they walk you into their bedroom to show you their closet… How many times have they opened the sliding door and it sounded like a garbage truck was driving by?

Now your client has newly organized closets behind these old noisy sliding doors… how long before they change them?  Will they call you?  Or another company that advertises sliding doors?

The majority of my customers will not install sliding doors and I’m not sure why… It’s easier to increase your sales with an existing client than get a new one, and yet most of my customers don’t offer doors.

In these times when everyone is fighting for jobs and there doesn’t seem to be a bottom, doesn’t it make sense to provide your client with a service – like getting rid of those old noisy doors?

There are many varieties of sliding door hardware on the market.  From bi-passing doors to room dividers your local distributor should have hardware suitable for your needs.  You will need to provide them with the material of your door, the door thickness and the application.

If you would like more information about sliding doors or any other hardware please contact me at richdemarco@optonline.net.