The Week in Review 3/16/14

The Mayor week in Review

Happy Sunday!!  Here’s a review of our communities most clicked links…

On Facebook

Dream Closets featuring an attic conversion received twice the amount of clicks of any other post.  Wendy from Sophisticated Storage Solutions in NJ uploaded a photo of a recent job.  Do you have any that you would like to share?  Post them here.

On Twitter

Interior Design Tips & Furniture to Consider When Moving into a New Home  This is a great article for you to share on your own social media platforms.

The Mayor Of Hardware's Week in Review

On LinkedIn

Mark Mitchell warns us not to ignore market share.  What are your thoughts?

Also a quick reminder – if you are planning to attend the Cabinet & Closet Expo in NJ, today is the deadline to save $75 on admission.

Enjoy your day.

See you next week!!

How we can take advantage of the latest Facebook update…

Yes Facebook did it again…

Last week Facebook announced that if you tag another brand in your post – there is a possibility your post will show up in both your news feed as well as the brand that you tagged…

Here’s an example of one of my posts –

Take advantage of the latest Facebook UpateI tagged Rev-A-Shelf in this update and Facebook may show this to Rev-A-Shelf’s 2000 fans.

Think about how great this is –

You can cross promote with all of your suppliers and professional partners.  

Tagging within the context of your post should have a better return than just adding a bunch of “tags” to the end of your update.

I want to put this new rule to the test –

Last week I posted a photo of a home office, it was one of my most viewed posts.

Take Advantage of Facebook's Latest UpdateUpload your home office photos and tag @TheMayorOfHardware – Let’s see if I can get you a few new Facebook likes this week… 🙂

As always if you have any questions or I can help in any way please don’t hesitate to contact me.




The Week in Review –

The Mayor week in Review

Last night while everyone was sleeping and I was watching ESPN highlights –

I thought wouldn’t it be cool if I did a weekly blog post highlighting some of the more interesting discussions, articles or posts across my different social media communities.

Here are a few things that you may have missed –

On Facebook

I typically share content on this platform that you can turn around and share with your communities.  It’s my way to help with your content creation…

The most clicked articles were –

Original use of space under stairs.

25 ways to repurpose those old toys.

Make sure to “Like” the page so that you can see the articles as soon as the come out.


On Twitter

I usually tweet social media, marketing and business articles.  Of course sprinkling in hardware posts.

My most clicked tweets of the week are –

24 social media tips for the DIY marketer.

Social media checklist for new websites and businesses.

Are we connected on Twitter?  Follow me, I’ll be sure to follow back.

On Linkedin

My Linkedin Group is Hardware Nation.  Many of the members are closet and kitchen people.  Please join and get involved in the discussions, or start one of your own.

Here is what you missed –

Interesting new product or gimmick?

A link to the new ACSP planning guide.

So there you go – my first week in review.

I’m guessing there is enough content here to keep you out of trouble this weekend – and maybe squeeze in a football game.


Let me know what you think – How was the first week in review?

Social Proof Could Be The Difference Between You and Your Competitor!

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I know some of you are still skeptical, and don’t think there is any value in Houzz or social media in general…

In this post I am going to show you the potential business opportunities and SEO benefits that you are missing out on.

Yesterday Houzz posted an article – Turn that spare room into a Walk in Closet

Congrats to Angel Martin from Affordable Closets Plus in PA, Patrick Layne from Valet Custom Cabinets and Closets in CA and Joe Lonardo from Bella Systems in NJ all three were featured.

If you haven’t read it yet, take two minutes to check it out…

Angel and Patrick were quoted thru out and if that doesn’t make them look like an expert I don’t know what does….

This is a great example of  “social proof” and the number one reason that you MUST have a profile on this site.

Don’t you think any homeowner reading this article will call Angel or Patrick and ask them to quote on their next job?

I’ll take it a step further – and argue that this article could be the difference between you and your competitor… Not your price.

Isn’t that a nice change?

When was the last time that your yellow page ad, billboard or Val-pack coupon did that for you??

What about the SEO benefits?

Houzz is a beast on Google – Consistently showing up in the top positions.

Denise Butchko posted links on Facebook and created a YouTube video.

All of these back-links and mentions will definitely increase your SEO…

How much is that worth?

Check out Denise’s video – she has a couple of pointers in there that you won’t want to miss.

No matter what industry you’re in – Social Proof is going to help you win more business.

I hope these examples get you excited enough to get involved.

Already using Houzz, Facebook, or Twitter?

Post your links in the comments section – we can all help each other by “Following” and “Liking” each other’s pages.

Not online yet?  Don’t know where to start?

Let me know  – I’m happy to help.

Save Time with Your Social Media Efforts…

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It’s nice to be back… I hope everyone had a wonderful holiday, is recharged and gearing up for a big year.

My plan for 2014 is to show up even more and really help you with your marketing efforts –

Today I want to review a website / service that was shared with me during the break – Thanks Denise!

It’s called Buffer and the main function is to make it easier for you to share information on your social media platforms.

I have been using the free version for a week and I love it…

Here’s why –

It’s a real time saver.   Once your profiles are connected you can begin to schedule your posts.

Scheduling is really easy, having the same post on multiple platforms at different times, will only take you a few minutes.

Do you use Twitter?  I have been trying to figure out how to get my photos to show up in the news feed – Buffer does that too.

A great picture will make your tweet standout and is more likely to be read and clicked than one without.

Buffer also gives you analytics for every post on every platform.

You will be able to see when is the best time to post, what topics your network is clicking on and you can create your strategy around that.

Buffer also adds a button to your browser so if you are reading an article at 11:00 at night, which may not be the ideal time for you to share, you can “buffer” it and share later with a quick click.

Anyone managing multiple platforms will really appreciate this site!

Your turn – are you currently using this site?

If yes, are you using the free version or have you upgraded?

I would love to hear your experience.