Increasing Your Profits in 2019 – Part IV

Before we jump into Part IV of Increasing Your Profits –

I would like to thank all you that responded to last week’s blog.

I really enjoyed reading your success stories, your struggles and hearing about how your business will be changing in 2019.

Please keep the emails and comments coming!

Today’s tip is stepping out of the closet and into the other rooms in your client’s home.

Yes of course I know that all of you reading will install a laundry, mudroom and entertainment center but do your customers know?

Do you leave a piece of literature in the home when measuring their closet?

What about customers that you have completed jobs for?  Have you ever sent a postcard or email explaining what else you do besides closets?

According to Forbes.com businesses have a 60 – 70%
better chance of selling to an existing customer.

It’s much easier to sell more to an existing client than find a new one, and that’s not all –

On average they spend 33% more than a new customer.

How many closets can you sell to the same client?

That is why positioning yourself as more than a closet company will lead to increased profits.

You need a complete offering for other rooms in the home.

Today let’s discuss accessories that you could be adding to Entertainment Centers.

Floating shelves around a flat screen TV is a very popular look.

Yes, I know floating shelves can be challenging – if you’re a regular reader than you know that I have a solution for you.

We have surface mounted brackets that installs with a couple of screws and works for ¼” glass all the way up to 1-1/2” melamine. These are sleek and stylish brackets from Italy that any homeowner would be happy to show off.

Click here to see product specs and info about the Kaiman and Kalabrone wall brackets.

If you are looking for fully concealed shelf brackets we have that hardware too and we have a spec that will work with two ¾” panels.  It’s called the Triade – it’s the number one floating shelf hardware on the market.

Many wall units are designed with flip up and flip down doors.

Our new K12 piston is the sleekest on the market.

     

In a flip down installation it can hold up to 40lbs – perfect for a bottle of wine and cheese plate, the matching flip up keeps the look consistent.

Speaking of wine – have you seen our new wine pegs?  This product is perfect for closet customers to add on a return wall.

You can easily mount pegs on a decorative panel and mount the panel to a wall.

As you begin to move to other rooms of the home, the details are very important.   Which is why specialty hardware is key, also why you can charge more for the installation.

The last item that I want to mention in this post is our mini sliding door hardware.  The CD30CX is a great solution for hiding the gaming consoles, the cable box and the DVD player.  It also gives you the ability to install a full overlay sliding door, maximizing your storage!

For a closer look at all of the products mentioned in this post you can head over to Richelieu.com, our YouTube channel or of course contact your sales rep.

Keep your comments coming and stay tuned for Part V.

Thank you for reading!