A Simple Social Media Strategy for 2013

getting social in 2013

This is the year, you know it’s important but you don’t have the time…

When you finally do sit down to begin your social media efforts you don’t know where to start – I know it’s frustrating and believe me you’re not alone!!! – Queue the theme song from X-Files…

Here are 5 tips to jump start your social media goals in 2013…

  1. Put it on the calendar. – Yes that’s right you need to create a schedule!  You wouldn’t blow off an appointment with a potential client so why blow off an opportunity to reach many potential clients… I find scheduling my social media efforts after hours allows me to be the most productive.
  2. Who is your audience? – Narrow your audience down and be as specific as possible.  That will make it easier to connect… Think about a networking event – is it easier to address the entire room or a small group of two or three people?
  3. Where does your audience hang out? – To get the most out of your efforts concentrate on the platforms that will lead to the most interaction with your potential customers.  Anyone in the closet or cabinet industry that is not on Houzz yet is really missing the boat!!
  4. Create content that is important to your audience. – You know who they are and where they hang out so now it’s time to create content that they care about.  Think about questions that you are asked throughout the week – can that be turned into a blog post?  Common problems that your customer faces – there’s another post… Put yourself in your customer’s shoes and show them how to organize them… Sorry bad closet joke, but I couldn’t resist.
  5. Interact with your audience. – As your audience grows they will begin to ask questions… This is the beginning of a sales call.  Respond honestly and quickly, ignoring these inquiries will have the opposite effect.

I hope this is the push you need to get started.  Pick a platform, get registered and begin getting social in 2013!

I help individuals and organizations to be successful… If you have any questions about social media or hardware please contact me at 347-723-7433 or you can email me at richdemarco@optonline.net.

Getting Pinned – What does it mean to you?

No I’m not referring to your high school sweetheart, or that episode of Happy Days… Today getting “pinned” or “repinned” is all about one of my favorite social media sites – Pinterest.com

For those of you that don’t know what Pinterest is –  This is a site that allows users to group and share photos by creating virtual cork boards and “pinning” items to those “boards”… Did I lose you?

Take a look at my Pinterest profile –

 

You can see some of my “Boards” – “Sliding Doors”, “Organization Ideas”, “Closets” etc…

Each photo is a “Pin” – you can upload a pin from your computer, or you can pin a photo from anywhere on the web…

Why do you care and what does this all mean for your business?  Glad you asked…

According to Freebase.com Pinterest is the 3rd largest platform on the web behind only Facebook and Twitter…

Ask yourself –

Is this a place your potential customers are hanging out?

Do your competitors have a presence on this platform?  If they don’t today, they will tomorrow…

Users of Pinterest typically pin vacation spots, recipes and of course photos of their dream home complete with great kitchens, closets, and garages… See where I am going with this…

Each one of your pins that gets “repinned” to a potential customer’s board should link back to your website… Maybe it links back to your blog or your “contact us” page…

The best part is this is all free – all you have to do is create your presence…

Need some inspiration – check out some of our professional partners’ boards –

Click to see all of Closets Daily’s boards.  

Click to see all of NAPO’s boards.  

Get started today, and have fun with this – Pinterest is a great place to show your brands personality!

For those of you already on Pinterest – what has your experience been like?

I help individuals and organizations to be successful… If you have any questions about social media or hardware please contact me at 347-723-7433 or you can email me at richdemarco@optonline.net

Using Facebook to Fill your Funnel…

 

I have to admit that in the beginning I was anti-Facebook… I couldn’t understand why I would want to know what someone that I knew 20 years ago was eating for dinner.

In the last 2 years I have completely changed my outlook on Facebook and social media – I hope after you read this you will too!

Facebook was the first social media platform that I used to build “The Mayor of Hardware” brand… With over 500 million users I was sure that I could find a few friends…

The first thing that I had to do was create my personal page… It took minutes and I have to admit that as I made connections there was a sense of satisfaction… Almost like the pulling the plastic off of that new iPhone for the first time, you can’t explain it but it’s a great feeling…

I use my personal page as “business casual” sure I am connecting with friends from my past, but I am also connecting with many customers and colleagues.  Getting a glimpse into their personal life solidifies our working relationship…

Next it was time to create my business page – this was equally as easy.  The main difference between the two is instead of adding friends I was adding “Likes.”

Once you reach 25 “Likes” be sure to create your vanity URL.  You must visit facebook.com/username to pick your name.  You only get make one shot so make it a good one!

If you don’t have a vanity URL you will look like a newbie…

The second thing that I did was create custom tabs…I know I just lost you – what’s a custom tab?

See screen shot below… Facebook allows you can create up to 12 custom tabs.  My tabs contain a sign up form, links to my blog, photos and links to my other social media platforms.  It allows people that find me on Facebook to see where else I am “hanging out” and hopefully they will join me.  This is another way for me to engage my clients.

The last thing that you have to do is show up regularly!  You should be sharing content at least a couple of times a week.  Funny works well on Facebook, be sure to mix it up – remember this isn’t about you, it’s about your audience.

Big Bold Tip Coming At You…

Please make sure to interact with anyone that comments on your photos or posts… This is social media – You Must Be Social!

For more tips and tricks please sign up for my blog and get this delivered right to your inbox.

I help individuals and organizations to be successful… If you have any questions about social media or hardware please contact me at 347-723-7433 or you can email me at richdemarco@optonline.net

 

Your Social Media Tip – Making the phone ring…

I have known most of my customers for over 10 years and consider many of them friends.  They ask my advice on everything from machinery and software to showrooms and marketing…

One question that comes up all the time is “How can I make the phone ring?”

My first question is always “Are you using social media?”

Their response is usually “I tried that once but it didn’t work”, or “no I don’t like Facebook.”

At that point I give my experience of getting 5 new customers in the last 6 months from Twitter… That might not sound like a lot, but its 5 more than I had before I started tweeting…

I know what you thinking – that’s a lot of work for 5 new customers.  Your right it is, and I’m happy to do it…  Aren’t you?

Social media is something that you can do to separate yourself from the competition.  Create an account on Houzz, Pinterest, Facebook, or Twitter and start to engage your potential customer.

You are not going to create an account and 10 minutes later the phone will ring.  This is not pay-per-click advertising….  You need to be consistent with your message and your posts…

It takes time and practice (every day I learn something new) but it will make the phone ring!

Get on a social media site and start building your network today!

Have you already started building your network?  What has been your experience?

If you would like more information about social media please feel free to contact me at richdemarco@optonline.net.