Your Hardware Tip – Lights, Camera, Action!

If you missed the 2012 Closet Expo, one item that many of the booths featured was LED lighting…

Rev-A-Shelf, Hafele, Home Décor and Eveready Hardware all had their exhibits lit from top to bottom… Some featured LED lighting that was turned on by motion detectors, others had LED lighting attached to a magnetic switch that turned on and off when the door was opened or closed…  No matter how it was done the outcome was the same – lighting gives you that “wow factor” that can separate you from the competition…

I know your concerns – “I’m not an electrician” “How do I turn the lights on and off?” “I don’t know what to order to accomplish what I am trying to do”… These are all valid objections and manufacturers are starting to address them…

You don’t have to be an electrician, most manufacturers sell UL approved lighting and it is all plug and play…  Meaning everything is a male/female connection which makes it very easy to wire.

Lighting has come a long way and there are many choices for turning the lights on and off… Some options are touch pads or rocker switches.  Other options are wireless remotes or motion detectors.  All work great and none will require an electrician…

What do you need to order – well that’s the easy part…  You will need a transformer, a switch and the lights that you are installing.  There are different lighting options to choose from and all have their place…

Lighting is like everything else that you do…  Give your customer one or two choices and develop your “lighting program”.  The first job may be difficult, but by the third one you will be an expert…

Could you increase your average sale with lighting?  Could you close more sales with lighting?  Maybe…

I would love to hear some of your experiences.

If you would like more information please feel free to contact me at richdemarco@optonline.net

Your Hardware Tip – Wax sticks, seamfill and caulk oh my…

Everyone has their own signature way to deal with chips or scratches… Some use wax sticks or markers while others use seamfill or caulk.  I have even seen customers use whiteout or sharpies…

Which do you prefer?  What are some of your tricks?

The biggest problem with all of these repairer solutions seems to be finding the proper color for the board that you are using.  More often than not, the vendor that you are buying these solutions from doesn’t “speak closet” and therefore can’t help you with the matches.

Many of you have been using these products for years so I am sure that you have cross referenced the colors that you currently use, but what happens if you change your colors?

There are many new colors hitting the market, how long will it take and how much will it cost for you to come up with these matches?

Click here for a spreadsheet containing common closet colors and a cross reference for each… I hope this will save you some time so that you can stay focused on the important things – like making sales…

If you would like more information about the repairer solutions that I offer please feel free to contact me at richdemarco@optonline.net.

Closet Conference Eve – 10 things that I hope to learn at the conference…

Right now I am on the plane flying to Austin for the Closet Conference.  I am guessing that by now you have already decided whether or not to attend…

I have been attending these conferences every year since the beginning and I always come away with a few tips to pass along to my customers that couldn’t attend…

I don’t expect to meet a wizard with a crystal ball, but you never know… So here is my wish list –

  1. How to be more profitable
  2. How to build a great reputation
  3. The best way to manage inventory
  4. Managing advertising dollars and the leads that come from it
  5. What services should you be offering to increase profit and sales
  6. What makes you different
  7. Motivating your employees, from sales to the shop
  8. Eliminating service calls
  9. The latest trends in the market
  10. How to increase the chances of a seamless installation

If I come away with answers to half of these questions the trip was well worth it.

Have I missed any?  Is there anything that you are hoping to take out of the conference?

Your Hardware Tip – Sliding doors could increase your sales…

You go into a client’s home and they walk you into their bedroom to show you their closet… How many times have they opened the sliding door and it sounded like a garbage truck was driving by?

Now your client has newly organized closets behind these old noisy sliding doors… how long before they change them?  Will they call you?  Or another company that advertises sliding doors?

The majority of my customers will not install sliding doors and I’m not sure why… It’s easier to increase your sales with an existing client than get a new one, and yet most of my customers don’t offer doors.

In these times when everyone is fighting for jobs and there doesn’t seem to be a bottom, doesn’t it make sense to provide your client with a service – like getting rid of those old noisy doors?

There are many varieties of sliding door hardware on the market.  From bi-passing doors to room dividers your local distributor should have hardware suitable for your needs.  You will need to provide them with the material of your door, the door thickness and the application.

If you would like more information about sliding doors or any other hardware please contact me at richdemarco@optonline.net.