How to Leverage Design Contests – Win or Lose…

Today Denise Butchko and I experimented with Google+ Hangouts and YouTube to record this video.

I have to admit that after we recorded it we were pretty excited about how it turned out and how easy it was to use.

In this video Denise tells you how to leverage design contests – win or lose…

Taking a few minutes to follow these tips will help you build brand equity and give you immediate creditability.

On October 25th Denise is partnering with award winning designer Janet Stevenson of Closet City and KCD Software to discuss “How To Create Award Winning Closet Designs and Storage Solutions.”

Click here to sign up for the fun, insightful and FREE webinar.  That not only shows you how to create solutions, but how to leverage the software and visuals to bring your designs to life.

I help companies succeed.  If I can help you please email me at richdemarco@optonline.net.

Are you having this problem??

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This week many of my clients kept asking the same question – and it had nothing to do with hardware or social media – At least not directly…

Do I know anyone that’s looking for a job??

Over the last 9 months there has been a solid uptick in business.

If you’re like most you have been paying employees over time and pushing them as hard as they can go…

That can only last so long… it leads to burn out and unhappy employees…

With our “busy” time right around the corner, now is the time to get things in place for fall…

Even though most have made it through the downturn by adding machinery, they still need good people…

It seems like finding quality employees is one of the biggest challenges our industry faces…

Is it a Northeast thing??

I know I’m supposed to solve your problems, not give you new ones…

What’s the answer??  Well maybe being involved with social media can help?

Maybe you can save some time during the interview process by researching your candidates on LinkedIn…

Can’t find them on LinkedIn try Googling them…   You might be surprised at what you find.

Potential employees not responding to your ads??

Try posting in groups where your potential candidates might be hanging out – by the way these posts are free…

I’m not saying this is going to change your life but it’s another way that you can leverage social media…

Are you already doing this?

Have you had success?

If you’re in the North Carolina area, Stiles is having a complimentary manufacturing solutions seminar – this could be another answer to your employee troubles…  Click here for more info.

As always if I can be of any assistance please feel free to contact me at richdemarco@optonline.net

Closet Doors Get a Face Lift…

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Last week I created content for you to share with your customers…

“Getting Ready For Your New Custom Closets” – It was one of my most viewed blogs ever!!  Here’s the link in case you missed it 

Since it was so successful I thought I would try it again –

If you haven’t noticed, sliding doors are everywhere and the trend isn’t going away…

Here is a link to an Ideabook on my Houzz profile called “Closet Doors Get a Face Lift”… 

Feel free to share the Ideabook with your audience…

As I always I’m trying to think of new ways to help you stand out in the crowd.  If I can be of any assistance please don’t hesitate to contact me at richdemarco@optonline.net

 

A Simple Social Media Strategy for 2013

getting social in 2013

This is the year, you know it’s important but you don’t have the time…

When you finally do sit down to begin your social media efforts you don’t know where to start – I know it’s frustrating and believe me you’re not alone!!! – Queue the theme song from X-Files…

Here are 5 tips to jump start your social media goals in 2013…

  1. Put it on the calendar. – Yes that’s right you need to create a schedule!  You wouldn’t blow off an appointment with a potential client so why blow off an opportunity to reach many potential clients… I find scheduling my social media efforts after hours allows me to be the most productive.
  2. Who is your audience? – Narrow your audience down and be as specific as possible.  That will make it easier to connect… Think about a networking event – is it easier to address the entire room or a small group of two or three people?
  3. Where does your audience hang out? – To get the most out of your efforts concentrate on the platforms that will lead to the most interaction with your potential customers.  Anyone in the closet or cabinet industry that is not on Houzz yet is really missing the boat!!
  4. Create content that is important to your audience. – You know who they are and where they hang out so now it’s time to create content that they care about.  Think about questions that you are asked throughout the week – can that be turned into a blog post?  Common problems that your customer faces – there’s another post… Put yourself in your customer’s shoes and show them how to organize them… Sorry bad closet joke, but I couldn’t resist.
  5. Interact with your audience. – As your audience grows they will begin to ask questions… This is the beginning of a sales call.  Respond honestly and quickly, ignoring these inquiries will have the opposite effect.

I hope this is the push you need to get started.  Pick a platform, get registered and begin getting social in 2013!

I help individuals and organizations to be successful… If you have any questions about social media or hardware please contact me at 347-723-7433 or you can email me at richdemarco@optonline.net.

Are you using contact cement to apply edgebanding?

overspray2

Why?  Because it’s what you have always done?

How much time do you waste cleaning up the overspray?

Fastcap has the solution… Its call Speedtape, it will save you time, energy and some aggravation.

Speedtape is the heavy duty double sided tape that you find on the back of Fastcaps or rolls of Fastedge.

Fastcap knows that they don’t make every color available and sometimes using Fastedge is not appropriate…

That is why selling rolls of the adhesive separately is such a great idea!

Speedtape comes in 50’ rolls and is available in four different heights so you will be sure to find one that works for you.

Repairing a damaged vertical on-site or banding a corner shelf by hand was never so easy.

Your turn, have you used Speedtape?  Do you have any unique uses for Speedtape?

Are there any reasons that you would prefer contact cement?

Your local Fastcap distributor should be able to answer all of your questions.  If not, feel free to contact me at 347-723-7433 or you can email me at richdemarco@optonline.net.