Social Media Hacks that I Use Daily

Social Media Hacks that I UseMy customers constantly want to know how they are supposed to make time for all of this “social media stuff.”

Their days are spent responding to customers, creating sales and running the business…

Add your family responsibilities to the list, if you’re like me and have young children at home, your weekends are probably spent running from soccer to T-ball to dance class…

Where / How do you find the time?

Unfortunately none of these hacks increase the number of hours in a day, but they will help you maximize the time that you are putting into your social media efforts.

At least they work for me… and just a side note – I’m not affiliated with any of these sites in anyway, I’m sharing these apps because I really do use them and I think they can help.

The best part is most of them are free!

Ok, in the interest of time (haha see what I did there) let’s dive in –

This is an awesome tool. I use it to schedule (buffer) all of my tweets, posts to Facebook, G+ and LinkedIn. Buffer gives me all of the analytics – clicks, re-tweets, favorites, etc… Using this info I can figure the best times to post and what content my network finds valuable. If you Buffer a tweet with a photo – Buffer displays the photo in your newsfeed which is a huge benefit! A tweet with a photo is much more likely to be shared or clicked.

Another great tool. I use it to listen and monitor Twitter for keywords in my industry. HootSuite makes it really easy to browse your saved searches or lists and blocks out all of the noise. You can manage all of your social media profiles, schedule posts and see analytics. Their mobile app helps me stay connected through out the day.

TweetDeck is very similar to HootSuite. It also allows you to schedule posts, save searches and gives you analytics. I used TweetDeck for years before I discovered HootSuite. Now I lean towards HootSuite only because I like the display better and I think the mobile app is smoother… That’s just my opinion, you may feel different. Currently I use HootSuite for listening and TweetDeck for responding.

This is a simple web based photo editor that I use for almost every post that I make. It’s very important for the photos to display properly on each platform. PicMonkey makes re-sizing, adding text or cropping images very simple. The best part is you don’t have to be a graphic designer to use.

Yes, I know this is a social media platform – so how does it save you time? Many of my posts are interesting articles that I think my network will find value in. Rather than post them at midnight when most of my followers are sleeping, I save the link to a private Pinterest board and than come back later to post. This is a great way to curate content especially if you have the pleasure of working with a team. Another cool Pinterest trick is once you save your link, Pinterest will tell you who else has pinned that link. If you click on those boards, you can find new people to follow or even more content worth sharing.

I use “Favorite” tweets similar to the way that I use Pinterest. I can favorite a few tweets per day, come back later and share them with my LinkedIn community or Facebook followers depending on what type of content it is.

This is a cool site that allows you to create your very own newsfeed. You can choose from 20 different topics and you can even save RSS feeds. I love this site because, if you’re like me and a little OCD about having a clean in-box all of those articles that you plan to read are in one place, sorted and saved for you. is similar to Feedly, it pulls information from all over the internet. You can save RSS feeds, Twitter searches, even hashtags from up to 25 sources. Once you decide which sources to use formats all of this info into a digital newsletter / newspaper. You can set up the frequency of the newsletter and than have it sent to you network, or you can use it just to curate content. / /

These are all sites that I visit regularly to find interesting articles. I can search by topic, what’s trending, and what’s hot. There is a ton of information here.

I recently added Shareaholic to my blog, in minutes I was able to add all of the social share buttons that I needed. You can customize the button layout, display a counter and choose the placement. At the end of my posts Shareaholic added a “related topics” section. In this section of my blog it displays links to other posts that my reader may be interested in – this is a great way to keep a reader clicking on your site!

If you’re using WordPress, you have to install Yoast. It helps you with all of your SEO. It checks your keywords, meta tags, gives you tips on your content and the list goes on. Even if you only use half of the capabilities, you will be way ahead of the game.

A web based software that allows you to turn photos into videos that you can than share on your social platforms. It’s as simple as uploading your photos and picking your music. This is an easy way to upload content to your Youtube channel. I made this video in 5 minutes.

This is the only tool on the list that you have to pay for. I use Aweber for all of my email marketing, creating my list and sending out auto responders. There are similar services out there like and I prefer Aweber because there are a bunch of tutorials on their site and if I can’t figure out how to do something, their customer service rocks!

You Can’t Succeed without Putting in Time… Hopefully These Hacks Will Help You Make Better Use of the Time You’re Putting in….

Your turn –

Do you have any to add to the list?

If you found any value in this post please share with your network.



  1. denise butchko says:

    A glass if chardonnay just to make it all a bit more fun.

  2. I believe what you said was very logical. But, what about this?
    suppose you were to write a awesome post title? I mean, I don’t wish
    to tell you how to run your website, but what if you added a title to maybe grab a person’s attention? I mean Social Media Hacks
    that I Use Daily – Richie DeMarco is a little plain. You
    could peek at Yahoo’s home page and note how they create post headlines to get viewers to open the links.

    You might add a video or a related picture or two to grab people interested about what you’ve
    got to say. Just my opinion, it might make your website a little bit more interesting.

    • Thank you for taking the time to comment. I’ll take your advice and look into creating better headlines… Thanks!

  3. Great article Richie!

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