Social Proof Could Be The Difference Between You and Your Competitor!

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I know some of you are still skeptical, and don’t think there is any value in Houzz or social media in general…

In this post I am going to show you the potential business opportunities and SEO benefits that you are missing out on.

Yesterday Houzz posted an article – Turn that spare room into a Walk in Closet

Congrats to Angel Martin from Affordable Closets Plus in PA, Patrick Layne from Valet Custom Cabinets and Closets in CA and Joe Lonardo from Bella Systems in NJ all three were featured.

If you haven’t read it yet, take two minutes to check it out…

Angel and Patrick were quoted thru out and if that doesn’t make them look like an expert I don’t know what does….

This is a great example of  “social proof” and the number one reason that you MUST have a profile on this site.

Don’t you think any homeowner reading this article will call Angel or Patrick and ask them to quote on their next job?

I’ll take it a step further – and argue that this article could be the difference between you and your competitor… Not your price.

Isn’t that a nice change?

When was the last time that your yellow page ad, billboard or Val-pack coupon did that for you??

What about the SEO benefits?

Houzz is a beast on Google – Consistently showing up in the top positions.

Denise Butchko posted links on Facebook and created a YouTube video.

All of these back-links and mentions will definitely increase your SEO…

How much is that worth?

Check out Denise’s video – she has a couple of pointers in there that you won’t want to miss.

No matter what industry you’re in – Social Proof is going to help you win more business.

I hope these examples get you excited enough to get involved.

Already using Houzz, Facebook, or Twitter?

Post your links in the comments section – we can all help each other by “Following” and “Liking” each other’s pages.

Not online yet?  Don’t know where to start?

Let me know  – I’m happy to help.

Social Media Leads to Opportunity…

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I don’t care if you are a business owner or the intern – you must be using social media to promote yourself, your company and your services.

My clients constantly ask if I really get anything out of (insert platform here) or

Is social media worth the time and effort??

Of course it is!

I know you want to hear about conversion rate, lead count and ROI –

So I’m not going to tell you how much fun it is to grow your network and help people.

Or that the “media” could feature your work and your expertise in an article…

Could that lead to more sales – you bet!

But that’s not good enough – you want the metrics…

You want to know how many Likes – will turn into sales or how many followers can convert to leads…

It doesn’t work like that – and if you get caught up in the numbers you will make yourself crazy.

Using social media correctly will lead to opportunities that you never thought existed –

Here are 2 of the many opportunities that came out of me showing up every night –

  1. I was invited to visit one of the largest manufacturers in our industry.  I spent two days meeting their team and touring the facility.  I’m not sure if I’m going to supply them, but I’m closer today than I was yesterday.
  2. A company started using my sliding doors because over the course of two weeks I sent them a handful of leads that I received from Houzz.  Fast forward one year later and the doors are a feature in their showroom.

I know you’re crazy right now – and hustling to get it all done before the end of the year…

Start planning how you will show up on social media and how you will use it to your advantage…

Your competitor probably is.

I help business succeed.  If I can be of any assistance please feel free to contact me at

Giving Thanks…


Tomorrow is one of my favorite holidays –

Not because my mother makes her famous candied yams – although it helps –

Not because there are 10 hours of football or because it’s the official kick off of the holiday season…

Thanksgiving is a great time to slow down and reflect…

I have been writing this blog for over 2 years and I can’t begin to express how grateful I am that you are part of my network.

Many of you have watched me grow up in this industry and remember when I was single and had more hair…

With your support I became better at my job, built a career and my brand.


After the turkey is done and the Black Friday sales are over – take some time to enjoy all that you are thankful for – Personally and Professionally…

The last 15 years have been a great ride, fasten your seat belts for the next 15…

Wishing you and your family an awesome Thanksgiving!!

It’s All About Being REAL…


When you take a look at some of the most successful people on TV – Who comes to mind?



Dr. Phil

No I’m not home all day watching TV…  I love my DVR!!

Back to my point – these people are all REAL!

That’s why they are successful – they don’t hide who they are, they don’t put on an act, and are full of emotion – good and bad.

Their fans love them for that.

When it comes to sales, networking or social media – the same applies.

I don’t try to hide my Brooklyn accent or stop speaking with my hands…  Will that offend some?  Maybe…

I think more will appreciate that I am genuine than if I pronounce the “R’s” at the end of my words…

Success at anything doesn’t come easy… It’s a lot harder if you’re not REAL…


I help people succeed.  If I can be of any assistance please feel free to contact me at

How to Leverage Design Contests – Win or Lose…

Today Denise Butchko and I experimented with Google+ Hangouts and YouTube to record this video.

I have to admit that after we recorded it we were pretty excited about how it turned out and how easy it was to use.

In this video Denise tells you how to leverage design contests – win or lose…

Taking a few minutes to follow these tips will help you build brand equity and give you immediate creditability.

On October 25th Denise is partnering with award winning designer Janet Stevenson of Closet City and KCD Software to discuss “How To Create Award Winning Closet Designs and Storage Solutions.”

Click here to sign up for the fun, insightful and FREE webinar.  That not only shows you how to create solutions, but how to leverage the software and visuals to bring your designs to life.

I help companies succeed.  If I can help you please email me at