Social Proof Could Be The Difference Between You and Your Competitor!

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I know some of you are still skeptical, and don’t think there is any value in Houzz or social media in general…

In this post I am going to show you the potential business opportunities and SEO benefits that you are missing out on.

Yesterday Houzz posted an article – Turn that spare room into a Walk in Closet

Congrats to Angel Martin from Affordable Closets Plus in PA, Patrick Layne from Valet Custom Cabinets and Closets in CA and Joe Lonardo from Bella Systems in NJ all three were featured.

If you haven’t read it yet, take two minutes to check it out…

Angel and Patrick were quoted thru out and if that doesn’t make them look like an expert I don’t know what does….

This is a great example of  “social proof” and the number one reason that you MUST have a profile on this site.

Don’t you think any homeowner reading this article will call Angel or Patrick and ask them to quote on their next job?

I’ll take it a step further – and argue that this article could be the difference between you and your competitor… Not your price.

Isn’t that a nice change?

When was the last time that your yellow page ad, billboard or Val-pack coupon did that for you??

What about the SEO benefits?

Houzz is a beast on Google – Consistently showing up in the top positions.

Denise Butchko posted links on Facebook and created a YouTube video.

All of these back-links and mentions will definitely increase your SEO…

How much is that worth?

Check out Denise’s video – she has a couple of pointers in there that you won’t want to miss.

No matter what industry you’re in – Social Proof is going to help you win more business.

I hope these examples get you excited enough to get involved.

Already using Houzz, Facebook, or Twitter?

Post your links in the comments section – we can all help each other by “Following” and “Liking” each other’s pages.

Not online yet?  Don’t know where to start?

Let me know  – I’m happy to help.

Save Time with Your Social Media Efforts…

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It’s nice to be back… I hope everyone had a wonderful holiday, is recharged and gearing up for a big year.

My plan for 2014 is to show up even more and really help you with your marketing efforts –

Today I want to review a website / service that was shared with me during the break – Thanks Denise!

It’s called Buffer and the main function is to make it easier for you to share information on your social media platforms.

I have been using the free version for a week and I love it…

Here’s why –

It’s a real time saver.   Once your profiles are connected you can begin to schedule your posts.

Scheduling is really easy, having the same post on multiple platforms at different times, will only take you a few minutes.

Do you use Twitter?  I have been trying to figure out how to get my photos to show up in the news feed – Buffer does that too.

A great picture will make your tweet standout and is more likely to be read and clicked than one without.

Buffer also gives you analytics for every post on every platform.

You will be able to see when is the best time to post, what topics your network is clicking on and you can create your strategy around that.

Buffer also adds a button to your browser so if you are reading an article at 11:00 at night, which may not be the ideal time for you to share, you can “buffer” it and share later with a quick click.

Anyone managing multiple platforms will really appreciate this site!

Your turn – are you currently using this site?

If yes, are you using the free version or have you upgraded?

I would love to hear your experience.

Social Media Leads to Opportunity…

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I don’t care if you are a business owner or the intern – you must be using social media to promote yourself, your company and your services.

My clients constantly ask if I really get anything out of (insert platform here) or

Is social media worth the time and effort??

Of course it is!

I know you want to hear about conversion rate, lead count and ROI –

So I’m not going to tell you how much fun it is to grow your network and help people.

Or that the “media” could feature your work and your expertise in an article…

Could that lead to more sales – you bet!

But that’s not good enough – you want the metrics…

You want to know how many Likes – will turn into sales or how many followers can convert to leads…

It doesn’t work like that – and if you get caught up in the numbers you will make yourself crazy.

Using social media correctly will lead to opportunities that you never thought existed –

Here are 2 of the many opportunities that came out of me showing up every night –

  1. I was invited to visit one of the largest manufacturers in our industry.  I spent two days meeting their team and touring the facility.  I’m not sure if I’m going to supply them, but I’m closer today than I was yesterday.
  2. A company started using my sliding doors because over the course of two weeks I sent them a handful of leads that I received from Houzz.  Fast forward one year later and the doors are a feature in their showroom.

I know you’re crazy right now – and hustling to get it all done before the end of the year…

Start planning how you will show up on social media and how you will use it to your advantage…

Your competitor probably is.

I help business succeed.  If I can be of any assistance please feel free to contact me at

It’s All About Being REAL…


When you take a look at some of the most successful people on TV – Who comes to mind?



Dr. Phil

No I’m not home all day watching TV…  I love my DVR!!

Back to my point – these people are all REAL!

That’s why they are successful – they don’t hide who they are, they don’t put on an act, and are full of emotion – good and bad.

Their fans love them for that.

When it comes to sales, networking or social media – the same applies.

I don’t try to hide my Brooklyn accent or stop speaking with my hands…  Will that offend some?  Maybe…

I think more will appreciate that I am genuine than if I pronounce the “R’s” at the end of my words…

Success at anything doesn’t come easy… It’s a lot harder if you’re not REAL…


I help people succeed.  If I can be of any assistance please feel free to contact me at

Expand Your Offering & Watch Sales Increase…


Today there was a story out that Ikea is planning to offer solar panels – What’s your initial reaction?

What will the instructions be like?

Are they put together with cams and dowels?

Once you get the jokes out of the way –

I’ll bet the panels will be affordable.

Ikea could change the solar panel industry… Isn’t that what they did to the furniture industry?

Ikea could be very successful as long as the panels are marketed correctly.

As long as they are ready to answer questions and make it easy for consumers.

What do solar panels have to do with your business?  Nothing…

Think about expanding your product offering to your current customer base –

Sure many of you do garages – What about the floors or overhead garage storage?

Do you work with builders?  What about offering shower doors?  Central vacuums or insulation?

Initially you may think this can’t work –

What if you partnered up with flooring company or a shower door company and marketed to each other’s customer list?

Could you make extra revenue without doing much work?  Partnering up with the right company could open you up to a bunch of warm leads.

Finding the right partner could be difficult – What would your bottom line look like if you did?

Are you currently doing something like this?  What type of success are you having?

I would love to hear from you.

Here is the link to the Ikea story.  

I help closet companies succeed.  If I can be of any assistance please feel free to contact me at