Getting Pinned – What does it mean to you?

No I’m not referring to your high school sweetheart, or that episode of Happy Days… Today getting “pinned” or “repinned” is all about one of my favorite social media sites – Pinterest.com

For those of you that don’t know what Pinterest is –  This is a site that allows users to group and share photos by creating virtual cork boards and “pinning” items to those “boards”… Did I lose you?

Take a look at my Pinterest profile –

 

You can see some of my “Boards” – “Sliding Doors”, “Organization Ideas”, “Closets” etc…

Each photo is a “Pin” – you can upload a pin from your computer, or you can pin a photo from anywhere on the web…

Why do you care and what does this all mean for your business?  Glad you asked…

According to Freebase.com Pinterest is the 3rd largest platform on the web behind only Facebook and Twitter…

Ask yourself –

Is this a place your potential customers are hanging out?

Do your competitors have a presence on this platform?  If they don’t today, they will tomorrow…

Users of Pinterest typically pin vacation spots, recipes and of course photos of their dream home complete with great kitchens, closets, and garages… See where I am going with this…

Each one of your pins that gets “repinned” to a potential customer’s board should link back to your website… Maybe it links back to your blog or your “contact us” page…

The best part is this is all free – all you have to do is create your presence…

Need some inspiration – check out some of our professional partners’ boards –

Click to see all of Closets Daily’s boards.  

Click to see all of NAPO’s boards.  

Get started today, and have fun with this – Pinterest is a great place to show your brands personality!

For those of you already on Pinterest – what has your experience been like?

I help individuals and organizations to be successful… If you have any questions about social media or hardware please contact me at 347-723-7433 or you can email me at richdemarco@optonline.net

7 Reasons you should be Using Houzz…

 

Have you created your profile on Houzz.com?  Not yet?  Allow me to motivate you –

  • There are 6 million unique users on Houzz
  • There are 3 million idea books created on Houzz

What’s an idea book?  Good question – it’s an online folder that you can add photos to.  You can than share these idea books with friends, family or contractors.

  • 2 million people have downloaded the app.
  • Houzz users are actively looking to remodel or rebuild.
  • 57% of Houzz users plan to hire a contractor in the next two years.
  • 68% of homeowners go to Houzz to plan their projects.
  • Increase traffic to your site…

Houzz is the perfect platform for you to show off your expertise, show off your past projects and build your brand.

Have I convinced you to join?

Not sure where to start?

Join Denise Butchko and I for a free webinar on Friday, September 28th.  You will learn tips and tricks on using the top social media platforms.  Hope to see you there.

Click here to register.

Your Social Media Tip – Making the phone ring…

I have known most of my customers for over 10 years and consider many of them friends.  They ask my advice on everything from machinery and software to showrooms and marketing…

One question that comes up all the time is “How can I make the phone ring?”

My first question is always “Are you using social media?”

Their response is usually “I tried that once but it didn’t work”, or “no I don’t like Facebook.”

At that point I give my experience of getting 5 new customers in the last 6 months from Twitter… That might not sound like a lot, but its 5 more than I had before I started tweeting…

I know what you thinking – that’s a lot of work for 5 new customers.  Your right it is, and I’m happy to do it…  Aren’t you?

Social media is something that you can do to separate yourself from the competition.  Create an account on Houzz, Pinterest, Facebook, or Twitter and start to engage your potential customer.

You are not going to create an account and 10 minutes later the phone will ring.  This is not pay-per-click advertising….  You need to be consistent with your message and your posts…

It takes time and practice (every day I learn something new) but it will make the phone ring!

Get on a social media site and start building your network today!

Have you already started building your network?  What has been your experience?

If you would like more information about social media please feel free to contact me at richdemarco@optonline.net.