3 Things to Think About This Week

Santa Closet

Ready or not the holidays start tomorrow – today for some of you.

I truly appreciate all of your attention this year – whether you are a long time follower or a new one.

Thank you for spending a few minutes each week reading and sharing my posts!!

With the finish line in sight – I thought today would be a great day to share 3 questions that you can think about while sitting in holiday traffic or watching Christmas Eve Football. (What is better than that!)

What did you accomplish this year?

Take a minute to enjoy your wins.  Did you finally get that additional truck on the road?  Purchase that new machine, update your website?  It’s ok to brag a little!! 🙂

What slowed you down?

Is there something or someone causing you constant pain?  A difficult employee or business partner.  Come up with a plan to fix that next year.

What are some goals for next year?

List 3 – 5 things that you would like to get done.  Is it increasing marketing, updating your showroom, or adding a new product line?  Write the list down and keep it on your desk this way next year that list can be moved to accomplishments!  You know I love helping you succeed – let me know what I can do.

In case you missed this – here are my top two posts from 2016 –

Successful Closet Companies are Doing This – Are You?

Part II – Successful Closet Companies are Doing This

Thank you for your loyalty and support this year.

Happy Holidays to you and your family!

I can’t wait to see what 2017 has in store!!

New Vertiko Closet System In Stock…

Vertiko Wall System

Many of you have asked me about the “closet without verticals” or the “European Closet System.”  It’s in stock just in time for you to freshen up your showroom for the new year.

It’s something that you should definitely be showing because if you haven’t been asked for a system like this yet – you will be soon.

The Vertiko Closet System has a short learning curve and is pretty easy to install.

There’s plenty of adjustment built into the stanchions to follow the bows in the wall and the slope of the floor.  We have brackets for cabinets, shelves, closet rods and every combination.

This short video will show you how easy it is –

This is also a great system for entertainment centers because you can easily hide the wires behind the back panels.

If you have questions or need more technical info please email me at RDeMarco@richelieu.com.

Thanks!

Successful Closet Companies Are Doing This… Are You?

Qualities of a Successful Closet Companies

Recently I presented to 60 independent closet companies ways that I see them missing out on profits. I discussed product offerings that large independents or franchises offer to their customers making them more profitable.

I work with all sizes and types of closet companies – I do what I can to help them succeed and make more money. Hopefully you can take a few of these products, create a program and put them into action in your company.

Under Mount Slides –

About 10 years ago we saw our industry go from white epoxy slides to ball bearing. We are experiencing another transition with under mount slides. Some customers have already made a full conversion and the only reason there hasn’t been more is nobody had the right size under mount and the drawer construction.

I have solved both problems. I sell a fully assembled dovetail box prepped for under mounts and I also have an under mount that comes every 2 inches and will mount on a 14” vertical.   Even if you don’t want to offer this as a standard yet – you can offer as an upgrade and order on a per job basis.   If you have a customer willing to pay more for your drawer box, why not give them what they want?

Freshen Up Your Color Pallet –

If you are still pushing summerflame and candlelight you are losing jobs. Yes I know that 80% of what you sell is white – but why lose out on the other 20%. Many customers are offering high-end textured panels.

I sell melamine from Italy that looks so good you would think it was real wood. The grain in the paper matches the texture in the panel. You can purchase by the sheet, you can get it cut to size or you can buy doors and drawers fronts.

Decorative Hardware –

Some of you may have read my blog post last week. Many of you sell an inexpensive chrome knob or wire pull and if you want to be fancy you give them an upgrade – the bar pull.

Then you say “if you don’t like these make sure your handle is here at time of install we will put them on.” So your guys are still taking the time to install the handles and you’re not making any money for that time.

About a third of the room raised their hands when I asked if they credit back when a customer supplies their own handles. Not having a decent decorative hardware program is costing you thousands of dollars per year. Below is my new closet hardware board.

Closet Hardware Boards

Lighting –

Three years ago I remember meeting with the lighting suppliers and telling them they were crazy – no closet guys were going to sell lights. Boy was I wrong – I currently have customers averaging $3000 per month in lights!!

I know the wires are an issue and many of you reading think lighting isn’t worth it. If you put in a system and create a program – you will sell it. Even if it means you only offer battery operated or rechargeable lighting.

New technology and wireless remote control switches are a game changer. You don’t have to worry about turning lights on and off or wiring a switch. All you need is an outlet.

The above products only work if you have a program. When a client asks you for lighting you need to be prepared with your offering, just like you are with your melamine samples. Same goes for decorative hardware and under mounts.

If you have to get back to them or seem unsure customers will pay more to go with the company they feel confident with. Think about your own shopping habits.

I know you are busy, and building a program might take a little work, but it is well worth it once you look at the numbers over a year – it really starts to add up.

If I can help please leave a comment or send me an email.

Stay tuned for the Part II of my presentation.

Answers to Common Closet Questions

Answers to Common Closet Hardware Questions

Click here to download.

In the following E-Book you will find answers to questions that I am constantly being asked.  Included are links to installation videos, pics and best practices that I have picked up along the way.

If you find value in these tips please forward them to a friend, if not deposit in your circular file.

Thank you!

The ACSP Is Hard At Work For YOU!

logo

Most of you know that I have am the current President of The Association of Closet & Storage Professionals and been on the board for the last 10 years.

If I’m being honest with you it’s not always rainbows and unicorns – there was a stretch when it was actually a little painful –

BUT – The ACSP is BACK!!

We are having fun again, people are getting involved, and new members are joining.

Our monthly webinar series is catching on –  The April webinar “Mistakes Your Designers Are Making That Are Costing You Money” had 63 people register.

The Closet Conference was busier than it’s been in years with almost two full days of educational content.  Expo attendance was up, there were over 25 first time exhibitors and more machines on display than ever before.

If that wasn’t enough good news – The ACSP is getting ready to roll out a brand new website – I know it’s been a long time coming…

I can’t wait for you to see it!

It will have a responsive design and be SEO friendly – (computer speak for work on your iPad and rank at the top on Google) 🙂

With this redesign we aren’t just targeting our members we are planning to speak to homeowners. There will be a blog and a member profile page so that you can upload photos and target potential customers. We want to drive traffic to YOUR site and promote YOU!

Other features include:

  • Lead sharing
  • Find a pro
  • Message board
  • Access to past webinars and the list goes on…

The new site is scheduled for the beginning of June and is going to make a HUGE impact for the ACSP, our members and our industry.

We also started discussions with Woodworking Network for next year’s Closet Conference on April 11th – 13th in Schaumburg, IL.

For the FIRST time ever we are planning to test and certify your designers at the conference. Your designers will be able to attend the Closet Conference, walk the show floor and take the ACSP Certification Test all in the same day!!

Can you think of a better way to standout in your market than having all of your designers being ACSP Certified??

I am very excited for the coming year and the future of the ACSP. I hope you will join us because it’s going to be some ride!!!

To become a member or get involved email me at RichDeMarco@optonline.net

Stay tuned for more to come…