How Can Local Businesses use Social Media?

How can local business use social mediaI grew up in a tight knit neighborhood in Brooklyn – as if my accent didn’t give it away.  For anyone that has ever lived in the “city” you know that once the weather starts to warm up, around 7:00 p.m. everyone migrated to their stoops.

My mother would come downstairs with her freshly brewed cup of coffee and catch up on the local gossip.  My mother and the neighbors would discuss topics like the upcoming supermarket sales, who bought a new car or what stupid thing the kids got caught doing…

As I look back I wonder if my Brooklyn stoop was the original social media platform??

I have since moved to the suburbs – mainly because my wife couldn’t parallel park – and out here nobody sits on the stoop.  We all wave and smile, but there’s not a nightly exchange of info…

I believe the reason is because you can find out everything that you need to know on Facebook, Twitter or any of the other platforms…

If we bring this back to – How can local businesses use social media?

What if you were the one curating all of the local content?

Think about how that could increase traffic to your site.

Couldn’t you create a newsletter that had all the gossip going on in your area?

How much time would it take you to tell your potential customers what’s happening in their / your community?

You can discuss new restaurants opening up, the upcoming summer fairs, or cover the high school teams. Parents love to read about their children, even if it’s in the local closet company’s newsletter…

Here’s the best part of this strategy, every 7th story is something related to your product or service.  There could be a story about organizing a garage or storing the children’s toys… Maybe include a photo of Mrs. Smith’s new mudroom. See where I’m going with this…

Oh and by the way I don’t care what you sell, I think this will work for most local businesses.

A few tools to help you create your newsletter are MailChimp, ConstantContact or Aweber.

Are you currently doing anything like this?  I would love to hear your thoughts.

If you have any questions leave them below.


  1. Thanks Richie–loved the looking back memories and the fast forward to now…and relating it to doing something that can turn into a win win situation!
    Makes sense! Keep it coming!!! Again much appreciation. Patti

    • Hi Patti,

      Thank you for taking the time to read and comment. You have no idea how much that means!!

      I hope it gave you something to think about. Have a great day.

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