Becoming More Profitable in 2019 – Part II

We are a week into the New Year, have you finally caught up?

Are you back into your routine?

Historically January and February are a couple of the slowest months of the year.  Now is the time to start thinking about introducing a new program or product line.  Use this time to work on your business – you will thank me in December.

This is Part II of Becoming More Profitable in 2019 – Here is the link to Part 1.

We are all trying to make more money, but that isn’t always as easy as – “I’ll just install more closets.”

Do you have the leads, designers, installers, trucks etc??

Even if you have the money to pay for the marketing and necessary equipment, do you have the people?

All the money in the world can’t solve that.

That is why increasing your average sales is the easiest way to go home with more money at the end of the week.

How do you increase your average sale?

I’m glad you asked, you have to do something to your closet today that you weren’t doing yesterday.

In last week’s post we discussed belts, ties and valet rods.  Making sure that homeowners aren’t spending that money further downstream.

Another thing you can quickly do is upgrade your decorative hardware.

Many of you sell an inexpensive chrome knob or wire pull and if you want to get fancy you offer them an upgrade – a bar pull.  Then you say “if you don’t like this make sure your handles are here at time of install and we will put them on.”  So your guys are still taking the time to install the handles and you’re not making any money for that time.  I’ll bet some of you reading have even given a credit back because they didn’t use your handles.

I created a closet decorative hardware board – 97CLOS, it has 8 handles and 4 knobs in 5 finishes.  Everything on the board is less than $5, if you don’t like my selection make your own.  Just come up with a program that works, you could add an extra $100 per week per truck.  How quickly does that add up?

Do you have a showroom?  Ask me about our tower programs.

Don’t just stop at the handles and knobs – what about the hooks?  Everyone reading offers a basic coat and hat hook.  Maybe some of you offer a very high end hook with concealed fasteners.  That’s a big step up especially if you are putting on cleat in a walk in closet.

Richelieu has the largest hook offering in the industry so that you can create your “Good”, “Better”, “Best” selection.

Stay tuned for my weekly post on “Becoming More Profitable in 2019.”

I love hearing from you – please let me know your thoughts.

Do you have questions, comments – post below or email me at RDeMarco@Richelieu.com.

Thx for reading!!

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