ACSP Webinar Today – 5/9

This year we have been spending a lot of time discussing ways you can increase your profits.

One of the easiest ways to do that is to increase your average sale.

Join us on Thursday, May 9th at 4:00 est. as we discuss being more profitable.

Shaun Oriold, owner of Closet Envy Inc and I will give you specific examples of ways you are leaving money on the table.

Can’t make it live?

Don’t worry, we will be recording so you can view it while enjoying your favorite adult beverage.  🙂

Click below to register today –

https://register.gotowebinar.com/register/5905974330539352589

 

ClosetCon 2019 Recap

Every year closet companies from around the country come together for our annual trade show – ClosetCon.

To me and many of the regular attendees, it feels like a family reunion.

It consists of three days of education, networking, and new products with a few adult beverages sprinkled in.

Richelieu had a lot of new closet specific items on display.  From melamine panels to belt and hand bag racks.

Here is a recap of the newest items that Richelieu is bringing to market –

Wall Mount Hand Bag, Belt, & Tie Racks

All of the above racks feature concealed screws and are on a 32mm system.

Mount the wall plate, slip the face plate over the top and tighten the set screw.

No more ugly black plastic caps that always go missing.

Spanish Melamine

Pictured above is our 4 linen colors.  We also stock 14 textured wood grains, couple that with our matching 5-piece door program and Richelieu truly is the only supplier you will ever need.

**Special Note – We are also a stocking Tafisa distributor in FL and SC.**

Flexible LED Lighting

Our new lighting program really has a chance to disrupt the industry – you no longer need those bulky aluminum channels and plastic diffusers.

Simply put a 4mm x 10mm route in your panel and press in the tape – you’re done. Saves you time, money and looks great. There isn’t anything on the market like it.

Italian Handmade Leather Drawer Organization

They are buy one get one free until the end of the month, with delivery expected mid-June.  The quality of these trays is better than anything else on the market.

Available in two colors with complimentary drawer liners so you don’t have to be as concerned about it filling the complete drawer.

If you would like more info about any of the above products please reach out to your local rep or comment below.

Thx!

 

What is the Easiest Way to Increase Profits??

This year I started doing something different with my blog.

Every post has been about ways that you can increase your bottom line without adding any overhead to your operation.

The number of email responses that I have received this year has more than doubled.

Thank you so much for your feedback, I’m glad you are finding value in these posts.

The easiest thing to do, is to stop selling white melamine!!!

Think about it – it doesn’t require any additional labor to drill and band premium panels.

I know your customers are on a budget.

I know up-selling can be difficult, but when you can, sell something besides white.

There are a couple of ways to do it while still being sensitive to your client’s budget.

Richelieu is the largest importer of Italian melamine and it’s a great way to differentiate yourself from your competitor.

It could be pricey for some clients, but why not just upgrade the faces?

Richelieu also started bringing in melamine from Spain.  We brought in 10 colors specifically for closet mfrs.

It’s a double-sided light texture, includes four linens, four wood grains and two solids.

It’s a small step up from white melamine but much less expensive than what is currently on the market.

I have some kitchen customers using the linens as their cabinet interiors with high end glossy or super matte doors.  It’s a really cool look and again just another way to differentiate yourself.

Your goal should be to reduce your dependency on white melamine.

Not only will you make more money, but so will your designers and possibly your installers – everyone wins.

What percentage of your installs are white?

Have you had success offering complimentary faces?

What is your second most popular color, if it is summer flame or candlelight, you need to update your offering… It’s costing you business.

If you would like more info please comment below or reach out to your local Richelieu rep.

Thank you for reading.

Luxury Closets need Luxury Doors

In the last five posts we have been discussing closet upgrades – under mount slides, dovetail drawers, decorative hardware and the list goes on.

Today, I want you to think about how many times you have installed a beautiful reach in closet behind noisy builder grade bypassing doors.

Do you think if you had a program in place you could get 20% of those clients to buy doors from you?

Let’s start with the competition – There aren’t many options for your client to buy new sliding doors.

They could do a weekend project, buy the doors from Home Depot, and hope they are the right size.  I don’t think someone that just spent a couple of thousand dollars on closets really wants to do that.

Sure, they could try to find a reliable contractor (good luck) and have custom doors made.  Again, I don’t think most people want to do that and it would be expensive.

If there is a Sliding Door Company in your market, they make beautiful glass doors and are a great solution. Except they are expensive and there is a long lead time.

So, you can see there really isn’t much competition.

Offering your clients sliding doors gives you an opportunity to increase your average sale, and helps you differentiate yourself – as a total solution.

Richelieu Hardware offers sliding door hardware solutions to fit every budget and application.  We even have a team of technical specialists that can help you decide which system is right for you.

If you are just getting started I have a three “go-to” systems that should cover the majority of your applications.

  • 89DCD2M – This is a top hung system that will hold 99lbs per door and all the hardware is surface mounted which makes it very user friendly.  Band a ¾” panel, add one of our oversized handles to the door and you easily just added $1000 to the total sale of that installation.

  • 89CD40CX – Don’t want to hang the doors off the header?  Building a built-in wardrobe or a garage cabinet? The CD40 could be the system for you.  This is a bottom rolling system that features adjustable bottom rollers and a top guide for smooth travel.

  • PL2550 – Does your customer prefer full access to the closet? The PL2550 is the perfect solution. It’s a bi-fold door system made for ¾” panels.  Only drilling required is one 35mm hinge hole, everything else is surface mounted.  It also features a top track and carrier that will prevent any door sag.

Are you a little more advanced?

Working with high-end clients?

Our co-planar door hardware is the best on the market.  Co-planar hardware is a by-passing door system that when closed, the doors are flush – keeping a consistent reveal that most high-end clients are looking for.

Have your clients asked you about barn doors?  We stock options for 19mm cabinet doors and full-size doors in various designs to match any home décor.  We can even supply you with barn doors!

If you would like more information about our sliding door offering please visit Richelieu.com – here is a link to our sliding door selection wizard or reach out to your local Richelieu rep.

Are you currently offering sliding doors?

What are the obstacles?

Any wins?

I would love to hear your comments.

Thank you for reading!

Attending ClosetCon 2019 Will Make You More Profitable!

Use Richelieu19 For Free Admission to Show Floor

I know that’s a bold statement but hear me out.

My success is directly connected to attending our annual trade show, becoming an ACSP board member and learning as much as I can.

Believe it or not, my story isn’t unique – Wendy Scott who will be the next ACSP President has been a closet designer since 2005.

She attended her first ClosetCon in 2014, which led to a new opportunity to help build a closet division for a leading kitchen company.  This year she partnered with Patti Miller – you guessed it someone she met at the show and launched Boutique Closets and Cabinetry.

When you attend the show this year, you can ask her for yourself if she thinks that she would be a business owner today if it wasn’t for ClosetCon.

This year’s Closet Conference is loaded with information that will help you be more successful.

Our keynote speaker is David Linda, if you have never had the pleasure of meeting him, he’s a straight shooter that launched a successful closet business in Houston, sold it and retired early.

How many of you have been doing this for 20+ years and would love to sell your business?

Do you know where to start?  I bet this session shortens the learning curve.

I have known David for years and I know this will be the best keynote in a long time.

The next speaker is Lisa Carlquist, President of Artisan Custom Closets.

She built a $9 million-dollar business in seven years and will tell you how she did it.

If you’re having problems scaling your company, this session could be the most important thing you do all year.

Next up are two panel discussions – Venturing out of the Closet and Trends in Design.

If you are not creating an offering to focus on other rooms in the home you are missing an opportunity to sell more items at a higher price.  Last week I discussed that on my blog – click here to see that post.

After a networking lunch, Mike Hoffer from Carolina Closets Plus gives us a behind the scenes look at working with HGTV’s “Love It or List It.”

He will discuss how he got the opportunity, what he learned and if it was worth it.

The day wouldn’t be complete without our annual shop tour.

This year the tour is a visit to Carocraft Cabinets a 47,000 square foot facility specializing in commercial casework and millwork.

If you think the networking ends there you haven’t been to a bar with a bunch of closet owners.

With more networking and learning events on Thursday and Friday, the Top Shelf Design Awards Reception and over 100 exhibitors I guarantee you will learn something that will make your business better.

Mike Carson once said he attends this show every year because “You Don’t Know What You Don’t Know.”

This is the fifth of a series of posts focusing on becoming more profitable in 2019, head over to TheMayorOFHardware.com if you missed Parts I – IV.

I look forward to seeing you in Charlotte, NC on March 6th.

Register today!