Closet Summit 2017

Last week I attended the Closet Summit in Austin Texas and it was a great 2 days. The summit isn’t like your typical trade show. Jeff Klein has built a tight knit community of closet owners that meets annually and looks forward to sharing best practices, learning new processes and trying the local IPA. 🙂

A reoccurring theme this year was “How do I get more leads?”

We all know our closing percentage so if we can get more appointments than we can grow our business, but is that always the case?

  • Do you have the designers to effectively handle more sales calls?
  • Will your closing percentage drop?
  • Do you have the capabilities to manufacturer the extra work?
  • Do you have the installers, vans – and the list goes on…

The easiest way to make more money without adding more overhead is to sell your current closets for more money.

How do you do that? I’m glad you asked –

You have to do something to your closet today that you weren’t doing yesterday.

Examples of easy upgrades –

Stop selling wire pulls and other basic decorative hardware. If you can sell a $10 handle to half of the jobs you install how much more money would you make this year?

Offer premium material. Selling white closets is great, but installing Italian melamine doesn’t take any extra effort and can easily increase your sale by 30%. It also helps you get into other rooms in the house – think wall units, mudrooms, laundry rooms etc… Customers pay a premium for those spaces.

These are two of the 7 strategies we discussed.

If you would like more ideas on how to sell a more profitable closet please comment below or send me an email at RDeMarco@Richelieu.com

As I always say one of the favorite parts of attending trade shows is catching up with friends.

The next closet show is March 27th – 29th in Pasadena. I hope to see you there.

What’s New What’s Next 2017

Last week Richelieu partnered with Transform to participate in the New York Design Center’s 9th annual What’s New What’s Next event. This is the most anticipated interior design event of the season with over 80 participating showrooms featuring the latest ideas, materials and products.

When it comes to what’s new and what’s next one of the hottest design trends is “Micro Living and the Evolution of the Multifunctional Space”

Richelieu is the leader in this space – all 350 square feet of it… 🙂

We offer a product line that allows architects and builders to maximize every inch, while allowing designers to make it a place that people want to entertain in.

Micro living and multifunctional space becomes very exciting when you take those solutions and apply them to overall design. Give a homeowner a more functional home without having to add an addition and watch how quickly your conversation changes from a price negotiation to what else can you do for them.

The sleeping area has the biggest impact on micro living. You need the ability to create bed, sofa, desk and wall unit combinations. These aren’t your parent’s murphy beds that ensured visitors didn’t stay too long.

This is the new generation of folding bed systems that are designed with pistons for easy and safe opening and closing.   They are designed with wood slats and can accommodate a 12” mattress – made for every night sleeping.

  • transFORM Showroom

Other products include our pull out tables that can be a place to eat or prep food in the kitchen, a folding table in a laundry room, a place to pack your suitcase in a closet or a desk in the family room.   My favorites are Naxo of Cheo.

Living in a micro unit is great but can you entertain?

You sure can with these adaptable furniture pieces. Here are the newest tables to hit the US market – Okey Dokey, Falco, and Butterfly.  These tables magically transform to create seating for 6.

  • Okey Dokey Table

  • Falco Table

What about the closets?

Our Vertiko floating shelf hardware is great for room dividers and keeps with the design of micro. We also have rotating shoe shelves, and a clothing organizer that can put 10’ of clothing in a 5’ x 30” space.

  • Bella Systems Revolving Shoe Rack

  • Royal Cabinets Rotating Clothing Rack

If you would like more info about micro living and multifunctional spaces please leave a comment below or email RDeMarco@Richelieu.com

To read more about What’s New What’s Next 2017 click here

You can visit the transFORM showroom at 200 Lexington Ave, Suite 708, NY, NY.

Are You Logged In?

Have you started using Richelieu.com yet?

If not – you’re missing out.

You can place orders, download catalogs, see monthly specials, get pricing and the list goes on.

Watch this quick video to see how easy it is –

Leave a comment below and let me know what your experience has been like.

Thank you for watching.

Richie

 

ClosetCon 2017 Recap

If you couldn’t attend ClosetCon this year – you missed a great show. Attendee and exhibitor numbers were the biggest since the recession.

Keynote speaker Chris Stevens – one of the founders of the Keurig energized the crowd and discussed how we could become great entrepreneurs.  No matter how big or small your company is – his message resonated with everyone.

The ribbon was cut and the show floor was packed for two days.

Here are a few pics from my booth –

The items that got the most attention was the drying rack, step stool, our new Vertiko wall system, our multifunctional bed that opens over the couch without removing any of the pillows and our new bi-folding door hardware that also slides giving full access to the cabinet.

Richelieu sponsored the red carpet Top Shelf Awards Party – attendees had a great time posing for the paparazzi.

One of the best parts of attending ClosetCon is laughing and partying with great friends.  Pics taken by the best selfie taker I know – Patrick Layne – follow him on Instagram @PatrickLayne

If you would like more info about any of the new products Richelieu had on display please send me an email or leave a comment below.

ClosetCon 2017 is this week!

Do you have your ticket?

I’m flying to Chicago right now and can’t wait to see all my friends and the latest market trends.

This is the only conference and expo that is focused on the closet industry.

“Not Showing Up To ClosetCon You Are Asking Not To Be Taken Seriously”

 

There is still time to register.

Can’t make it Tuesday? There is plenty going on Wednesday and Thursday to make it worth your trip.

Start the day with SEO and Goggle specialist Lauren Mobyed and Todd Barstow. They will give us the latest in online trends for cabinet and closet companies.

Attend the software design round table – learn shortcuts, tips and design tricks.

An hour of peer to peer round tables – You pick the topic – What’s your problem?

End the night with the Top Shelf Awards Reception – Richelieu is sponsoring this year so you know it will be a good time. Network, eat and maybe have a drink or two.

All of this plus nearly 100 exhibitors that are focused on your industry.

Like Al Bundy said you don’t want to miss ClosetCon!!

Hope to see you there.